Our Blog

Why Employee User Experience Matters Too!

There’s a lot of talk about user experience (UX) for customers – but guess what? UX matters for your employees too. The design, functionality and usability of employee platforms is just as important as the consumer website journey.

Posted On - 05/08/2022 Read more

What Is Empathetic Content Marketing?

Empathy in content marketing is a concept that puts your audience first. By tapping into empathetic marketing techniques, you can meet your audience where they’re at and truly engage with them.

Posted On - 30/07/2022 Read more

How Great Web Design Can Help Your Business Grow

As we continue to progress into the digital age, with over 4.66 billion active internet users, it’s no surprise that creating an online presence has become a vital part of modern business. Yet, even with the huge potential for online sales and the ability to further establish a brand, one in four small businesses still don’t have a website.

Posted On - 18/07/2022 Read more

The Website UX Checklist for 2022!

UX web design is the overarching web design trend for 2022, with more and more brands recognising the need to create the best UX websites to win over today’s increasingly savvy audience.

Posted On - 17/07/2022 Read more

5 Ways to Increase Productivity in Your Business

Learning how to increase productivity in any business begins with people. Your employees are the main, and most important, cog in your wheel – and this means ensuring they have the right tools and support to do their jobs.

Posted On - 12/07/2022 Read more

Digital Marketing Trends 2022: The Top 9 to Know

2020 was an unprecedented year. A year that forced businesses to move online, fast-tracking the journey to transformation. There has since been many ground-breaking trends in digital marketing, with technology continuing to advance at a rapid pace, and change awaiting us around every corner.

Posted On - 14/06/2022 Read more

How People Search (Understanding Search Intent)

The more content you create, the greater the opportunity of making your website rank for important keywords. But to really optimise your content, attract high-converting traffic, and get people coming back to your site, it’s important to consider intent.

Posted On - 08/06/2022 Read more

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    Do I need a good Google Pagespeed score?

    This story starts back in 2014. Identify had just started to find its feet, we’d expanded into a bigger office, acquired some sizable projects and a couple of quality retainers, the Arctic Monkeys hadn’t started doing awkward lounge music, things were going well.

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