When it comes to writing a digital marketing strategy for your business, it’s important to consider the different types of digital marketing activity you can engage in. In today’s multi- and omni-channel world, where customers expect to interact with their favourite brands and businesses on a variety of platforms, having your fingers in many pies really does pay off.
Both short-form content and long-form content have their benefits, and deciding on the right one to use can help you engage effectively with your target audience. Here we deep dive into the pros and cons of each, and how to incorporate various content pieces into your digital marketing plan.
It’s a common misconception that it takes a huge budget to roll out automation in the workplace. While some automated systems can be a huge undertaking, and very expensive to fund, there are plenty of more affordable solutions that small businesses can take advantage of.
The term ‘automation’ is often misunderstood. Lots of people see it as this terrifying development that only exists to take their jobs – but they couldn’t be more wrong! Discover how automations could help your business below…
Creating an authentic connection with customers is one of the key areas of digital transformation. This is why your digital marketing strategy has to prioritise customer engagement, making the human element the most important part of your digitalisation efforts.
Streamlining processes to improve efficiency is the way to unlock business growth – and this is key as more and more organisations shift to digital. This explains why digital transformation and automation are often discussed in the same breath.
Content marketing is the creation and sharing of online material with the purpose of garnering interest in your brand or company by creating an authentic connection. This means creating content that taps into people’s interests, pain points and needs – all without explicitly promoting your products.
Sourcing the right images for websites is a key part of the website design process, and it can be a big decision – one that impacts how people see you and how your audience connects with your brand or business.
We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.
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