When it comes to writing a digital marketing strategy for your business, it’s important to consider the different types of digital marketing activity you can engage in. In today’s multi- and omni-channel world, where customers expect to interact with their favourite brands and businesses on a variety of platforms, having your fingers in many pies really does pay off.
While there may be some tactics that work better than others with your specific audience, you should never limit yourself to just one channel, technique or method. It’s actually a little-known fact that multi-channel customers spend more than single-channel customers, and this is all down to the brand experience they get.
To ensure you’ve covered all bases, here are the most important types of digital activity you should include in your strategy: