Search Engine Optimisation (SEO) plays a vital role in today’s marketing efforts. The likes of Google and Bing now play a crucial role in getting your business noticed by your target audience, and by following the guidelines they have set in place, your website can easily push past its competitors in the search rankings.
With media rich posts and pages becoming the norm for most websites, it was about time WordPress delivered a content editing system that could keep up. That’s why, in 2017, they introduced Gutenberg, also known as “the new way to WordPress”.
WordPress is, without a doubt, the most popular Content Management System (CMS), and for good reason. It’s incredibly simple to use and there’s an abundance of features available for it as well. Absolutely anyone and everyone can make use of WordPress, but its popularity can come with its risks.
With millions of sites making up the world wide web, there’s no doubt that your own website will be in direct competition with many others. Whether that’s to pique the attention of a target audience or to maintain a long and loyal relationship with existing customers, your website needs to stand out from the crowd and give the visitor exactly what they want.
It really has been a hot one this summer, however it hasn’t slowed us down any...the desk fans haven’t been the only things working overtime.
If you haven’t already heard of Google PageSpeed Insights, it’s a fantastic tool from Google that looks into your site and its performance, to then offer suggestions for optimising the front-end and the overall speed of your website. Speed scores range from 0 to 100 and it’s said that anything over 85 is a page that’s doing what is should be.
We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.
Don’t worry… We’re not in the business of being pushy sales people.
If you haven’t repressed your whole school experience, you’ll probably remember it in a similar way to us - uninspiring and lacking in the careers department.
