Our Blog

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Why you should continually be improving your website

With millions of sites making up the world wide web, there’s no doubt that your own website will be in direct competition with many others. Whether that’s to pique the attention of a target audience or to maintain a long and loyal relationship with existing customers, your website needs to stand out from the crowd and give the visitor exactly what they want.

Posted On - 15/11/2019 Read More
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What is your Creative type?

It really has been a hot one this summer, however it hasn’t slowed us down any…the desk fans haven’t been the only things working overtime.

Posted On - 25/09/2019 Read More
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Tips for achieving a high Google PageSpeed score with WordPress

If you haven’t already heard of Google PageSpeed Insights, it’s a fantastic tool from Google that looks into your site and its performance, to then offer suggestions for optimising the front-end and the overall speed of your website. Speed scores range from 0 to 100 and it’s said that anything over 85 is a page that’s doing what is should be.

Posted On - 18/04/2019 Read More
WooCommerce vs Magento

WooCommerce vs Magento

If you’re looking for an ecommerce solution for your business’ website and don’t know where to begin, we’re here to lend a helping hand. There are a fair few ecommerce platforms out there, but as it stands (in our opinion), the two front runners are WooCommerce and Magento and it’s easy to see why.

Posted On - 28/09/2018 Read More
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Our Top 5 Plugins No WordPress Website Should Be Without

There are tens of thousands of WordPress plugins available to site owners, all of which aim to provide key functions and features that WordPress’ standalone offering does not. But with so many plugins out there offering everything from Search Engine Optimisation to improved page load speed, how can you whittle your options to the best plugins for your site?

Posted On - 31/07/2018 Read More
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Is WordPress GDPR Compliant?

The lengthy run up to GDPR coming into play had many website owners searching for information on what was needed from them, in order for their sites to be GDPR compliant. However, even now, with the legislation firmly in place, there still appears to be a lot of confusion on what exactly is expected of websites and how to make sure a website sticks to what the latest laws have enforced.

Posted On - 04/07/2018 Read More
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Will a new website increase traffic? - Case Study

RF Landscape Products has been a client of Identify’s for some years and the working partnership involves an SEO agreement. After running the campaign for over 2 years there was a sudden drop in traffic,despite best practise, that wasn’t following the trend pattern. As a result of no obvious issues, the abnormality sparked concern and an investigation took place.

Posted On - 11/06/2018 Read More
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10 Point Domain Migration Checklist

For one reason or another, there may come a point in time when you want to, or perhaps even need to, change your companies name or, at the very least, your domain name. Changing domains is not uncommon, despite it being something which even some of the most experienced digital marketers would run a mile at the thought of.

Posted On - 15/03/2018 Read More

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We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.

Don’t worry… We’re not in the business of being pushy sales people.

    Do I need a good Google Pagespeed score?

    This story starts back in 2014. Identify had just started to find its feet, we’d expanded into a bigger office, acquired some sizable projects and a couple of quality retainers, the Arctic Monkeys hadn’t started doing awkward lounge music, things were going well.

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    Hey there, couldn’t help noticing you’re using Internet Explorer

    That’s great and all, and we commend you for pushing through with it. Unfortunately we no longer offer support for IE; it hasn’t received a major update since 2015 and Microsoft are dropping support for it later in the year.

    If you’re using Windows 10 and want to stick with a built in browser, please consider switching to Edge. Or, if you really want to enjoy the internet properly we strongly recommend downloading Google Chrome here.