Written By : Jordan Beaumont
Posted 25/10/2022Sourcing the right images for websites is a key part of the website design process, and it can be a big decision - one that impacts how people see you and how your audience connects with your brand or business.
Here we provide some thoughts on how to choose images for your website that represent your core values and capture your audience.
The most important piece of advice for choosing images for your website is to opt for quality. While there are some decent free image sites available, our advice is to choose high-quality, paid images for website homepages and landing pages if you have the budget
This will reduce the chance of the same image being used on someone else’s website, and will give you more options in terms of visual representation.
Even with paid image sites, clichéd photography can still be a stumbling block. For instance, we’ve all seen those website photos of people in suits shaking hands or generic business people looking happy in a boardroom meeting. These are unrealistic and can come across spammy. If you want to feature people in your imagery, hire a photographer to take real photos of your team instead.
When choosing images for your website, it’s important to focus on your branding. What is it that your brand represents? Do you want to establish trust and authority? Do you want a relaxed and informal look? Is your brand high-end, affordable, or somewhere in between? Imagery is your tool to establish a brand identity.
Getting bespoke website design can be a much better option than using a basic website builder as it allows you to customise the website design, layout and features to your exact requirements. Experienced website designers also know how to enhance imagery and can provide you with a concept that represents your brand perfectly.
A good website designer will also be there to carry out tweaks until you are 100% happy with it. This applies to the sourcing and selection of imagery too.
If you’re unsure of how to choose images for your website that establish your brand identity and appeal to your target audience, trust your designer. They have years of experience working in digital marketing and will have come across thousands and thousands of images in their time.
They can also advise you on static vs. dynamic website layouts, where imagery and content adapt based on the audience.
We believe in avoiding clichéd photography like the plague when it comes to choosing images for your website – but we also get that for some brands, it’s important to showcase people in their imagery. If this applies to your business, it’s worth hiring a photographer so you can have real people featured on your site. This will enhance brand authenticity, helping you build trust with website users.
It’s also beneficial to have photography done of products, certain processes within your business, or even your office locations. In our opinion, professional shot photos are some of the best images for websites, but if you don’t have the budget for this, not to worry – our design team will help you select the best images to elevate your brand.
Get in touch with Identify Digital, a web design agency that makes digital transformation possible for businesses of all sizes.
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