Through content marketing, it’s possible to build trust within communities as well as your online presence. But with so many different content types out there, it’s hard to know which ones to include in your company’s content strategy. A great approach is to test the waters and see what works for you, and the most important thing to bear in mind is that you need to deliver something engaging and value-driven.
If you need some inspiration, here are the types of content marketing to consider: