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There’s a lot of power in repurposing content, but this content marketing technique is often overlooked by marketers. Just like a sourdough bloomer, content gets stale over time.

They say the traditional marketing funnel is dead. But we prefer to think of it as a reincarnation of its former self. Today, the inverted triangle is more of a loop, or a flat plain. This is because the customer’s journey is no longer linear.

One of the key pillars of building a successful brand is having a unique brand voice, and social media plays a pivotal role in establishing that voice. But how often should businesses post on social media?

Have you ever thought about what your website colour scheme say about you? Colour is an incredibly powerful tool is design. It can affect mood, evoke emotion, and even improve memory.

We believe that workplace wellness is one of the most important goals for businesses in 2022, and employee wellness apps are a great way of helping people feel and perform at their best.

Looking for a digital marketing agency is a bit like looking for a life partner. The initial attraction can be exciting, but at the end of the day, it all boils down to passion and sharing the same values.

Do geniuses prefer green? Does yellow encourage creativity? Can blue really improve concentration? Colour is more powerful than you think. When it comes to website or app design, careful colour selection is important.

Psychology plays a big role in the way people buy and respond to marketing communications. From influencing behaviour to building trust between you and your customers, psychology affects every action a user takes. Here are 7 ways you can use psychology in digital marketing.

About 75% of customers evaluate a business’s credibility on the basis of how their site looks. If you don’t have a modern-looking, responsive and engaging website,