There’s a lot of power in repurposing content, but this content marketing technique is often overlooked by marketers. Just like a sourdough bloomer, content gets stale over time.
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This story starts back in 2014. Identify had just started to find its feet, we’d expanded into a bigger office, acquired some sizable projects and a couple of quality retainers, the Arctic Monkeys hadn’t started doing awkward lounge music, things were going well.