Empathy in content marketing is a concept that puts your audience first. By tapping into empathetic marketing techniques, you can meet your audience where they’re at and truly engage with them.
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This story starts back in 2014. Identify had just started to find its feet, we’d expanded into a bigger office, acquired some sizable projects and a couple of quality retainers, the Arctic Monkeys hadn’t started doing awkward lounge music, things were going well.