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Empathy in content marketing is a concept that puts your audience first. By tapping into empathetic marketing techniques, you can meet your audience where they’re at and truly engage with them.

As we continue to progress into the digital age, with over 4.66 billion active internet users, it’s no surprise that creating an online presence has become a vital part of modern business. Yet, even with the huge potential for online sales and the ability to further establish a brand, one in four small businesses still don’t have a website.

UX web design is the overarching web design trend for 2022, with more and more brands recognising the need to create the best UX websites to win over today’s increasingly savvy audience.