Then there’s the other of content to watch out for – bad content. If you don’t have a content strategy in place, you could be churning out a load of rubbish that doesn’t represent your brand values, or any of the things that your company stands for.
The thing is, bad content could actually be worse than having no content at all. That’s because content that doesn’t have merit or purpose can damage your reputation, ruin your SEO efforts, and even turn your audience away. So what’s the art to creating relevant, engaging and impactful content that drives digital transformation and makes your customers stick around?
Here’s everything you need to know about content marketing and how to turn it into a powerful tool for your business.