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St. Modwen Homes

Project Website build
Scale 2 months
Technology WordPress

As a result of lockdown it became apparent that the St. Modwen Homes website was not fit for purpose in providing a platform to market the Homes product, or nurture their customers.

The Brief

The old St. Modwen website suffered from not being built on a standard CMS, preventing the internal team from editing all content, and creating new marketing content efficiently. The navigation, and call to actions did not recognise the various user journeys a housebuilders website should cater for.

The brief was to deliver a new website, built in a (widely available) CMS, to budget and deadline. The site should achieve commercially acceptable Lighthouse scores (mobile) for core pages and ensure existing organic positions are not compromised by the launch of the new website; but provide the platform for growth.

Is your online growth hindered by an outdated, restrictive website with a poor user experience?

We see this all too often. We can work with your internal marketing teams to design and develop a new website that empowers you with the functionality you need to grow online. We can help to ensure that your website is tracking the most valuable to data, to help you to make informed online marketing decisions.

The Results
81%
Growth in Q4 2020 traffic
37%
Decrease in bounce rate
268%
Increase in tracked conversions
How we achieved this

Website built in the WordPress CMS allowing for easy and efficient ongoing updates

An effective site structure determined by research and exploration

A conversion focussed design and approach

Mobile first design and development

A bespoke, intuitive “find my home” search function

Custom Mailchimp API integration

St. Modwen Homes

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