Their old website suffered from not being built in a standard CMS, preventing the internal team from editing all content and creating new marketing content efficiently. The navigation, and call to actions did not recognise the various user journeys a housebuilders website should cater for.
The brief was to deliver a new website, built in a (widely available) CMS, to budget and deadline. We ensured existing organic positions were not to be compromised with the launch of the site whilst providing a platform for growth.