The old St. Modwen website suffered from not being built on a standard CMS, preventing the internal team from editing all content, and creating new marketing content efficiently. The navigation, and call to actions did not recognise the various user journeys a housebuilders website should cater for.
The brief was to deliver a new website, built in a (widely available) CMS, to budget and deadline. The site should achieve commercially acceptable Lighthouse scores (mobile) for core pages and ensure existing organic positions are not compromised by the launch of the new website; but provide the platform for growth.