A new online home, for St. Modwen Homes

As a result of lockdown it became apparent that the St. Modwen Homes website was not fit for purpose in providing a platform to market the Homes product, or nurture their customers.


Website build


2 months



finished product

Click here to view


The Brief image

The old St. Modwen website suffered from not being built on a standard CMS, preventing the internal team from editing all content, and creating new marketing content efficiently. The navigation, and call to actions did not recognise the various user journeys a housebuilders website should cater for.

The brief was to deliver a new website, built in a (widely available) CMS, to budget and deadline. The site should achieve commercially acceptable Lighthouse scores (mobile) for core pages and ensure existing organic positions are not compromised by the launch of the new website; but provide the platform for growth.

Rated rated 5 stars
Based on 58 stellar reviews Read our reviews

The Results

Is your online growth hindered by an outdated, restrictive website with a poor user experience?

We see this all too often. We can work with your internal marketing teams to design and develop a new website that empowers you with the functionality you need to grow online. We can help to ensure that your website is tracking the most valuable to data, to help you to make informed online marketing decisions.

Growth in Q4 2020 traffic
Decrease in bounce rate
Increase in tracked conversions

How we achieved this

  • Website built in the WordPress CMS allowing for easy and efficient ongoing updates

  • An effective site structure determined by research and exploration

  • A conversion focussed design and approach

  • Mobile first design and development

  • A bespoke, intuitive “find my home” search function

  • Custom Mailchimp API integration

What the client had to say

Excellent team to work with and always very responsive and great at working fast when required. Would definitely recommend if you are looking for a forward thinking digital team to transform your website.

Harriet Sadler, St. Modwen Homes

About Identify Digital

We know that when it comes to choosing a new digital agency there’s an abundance of choice. We’re known for our straight-talking and honest approach. We love working with partners who share our values and want to deliver outstanding experiences to their customers. Sound like the type of agency you’re looking for?

A digital partner
that delivers.

We're passionate about websites, apps and digital marketing. We'll do everything in our power to deliver your project on time, on budget and most importantly with real results. We'll even try and have some fun along the way.

Meet our team

Support that goes
above and beyond.

We get it; digital projects can be a daunting new prospect. Our friendly team based in Wakefield, made up of project managers, designers, developers and marketeers are always here to make the complex simple.

Call us today

A reputation
that we’re proud of.

We're relied on daily by many of our partners to ensure their essential digital platforms are running smoothly. Your growth and success enables us to grow with you - we’ll stand with you every step of the way to achieve that.

See our reviews

Want to know more? Let's talk.

We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.

Don’t worry… We’re not in the business of being pushy sales people.

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