If you’re a digital marketing beginner, here are the different types of digital marketing you need to consider. It may be the case that all of these will be used in your strategy, or there may be a few that won’t be relevant just yet.
However, all of these are useful for today’s evolving digital landscape, and if you’re planning on accelerating your transformation journey, be sure to consider each one carefully:
Any digital marketing guide should include SEO as one of the most important areas of digital marketing – so this is why it sits at the very top of our list. This can also be one of the first and easiest steps in online marketing for beginners. If you have a website, there are ways you can optimise what’s already there to make it a lot more attractive to Google.
Make nice with Google, and you can get your brand content seen by your target audience. Some easy ways to optimise your site include:
- Adding relevant keywords to webpages
- Increasing word count on pages
- Improving copy and providing high-quality, relevant information
- Creating an easy-to-navigate site structure
- Using on-page optimisation techniques (such as H1/H2/H3 headers and editing URL slugs)
Through search engine optimisation and search engine marketing, you not only increase the quantity of traffic to your website, but you also increase the quality of traffic. Make your campaigns and keywords relevant, and you can attract high-converting traffic (eg: people who actually want to buy from you).
Having a content strategy is one of the most critical parts of digital marketing strategy. Not only will well-crafted content help you achieve better search engine results, but it will establish your company has a reliable source of information.
Through content marketing, you can engage with customers at every stage of the buying journey, positioning yourself as a product or solutions expert, or even a thought leader in your particular field.
The different types of written content you could do include:
- Short and long-form blogs
- How to guides
- News-based articles
- Research reports or whitepapers
- Gated content (such as downloadable PDFs)
- Customer success stories
- Case studies
- Expert interviews