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Paving a new way online for RF Landscape Products

RF Landscape Products are one of the UK’s leading stone brands. RF have a number of partners across the UK that stock their extensive range of RF Paving products.


Website & Digital Marketing






The Brief image

RF Landscape Products transferred their existing website over to us back in April 2015, and a successful SEO campaign boosted traffic and conversions. In late 2017 it was decided that a complete overhaul was needed to refresh the website to make it easy to update and also allow them to easily showcase their expanding range of products.

Rated rated 5 stars
Based on 65 stellar reviews Read our reviews

The Results

A few years down the line, since launch in early 2018, and the new website has delivered staggering results for the team at RF. With traffic numbers reaching almost 100,000 over the year and a goal conversion rate of over 3%, this website continues to grow, boosting RF to new records.

Do you have an extensive B2B or B2C product range?

Showing your full product range online can be an easy way to up-sell existing customers and attract new ones searching for a specific requirement. We can help to develop the perfect, scalable solution to make this possible.

Conversion Rate Increase
Goal Completion Increase

How we achieved this

  • Optimised and easy to filter product pages built with SEO in mind

  • Easy upload of content and ability to continuously update products from the CMS area

  • Sleek navigation solution for the extensive product range

  • Mobile first build approach

What the client had to say

I have worked with Identify for a couple of years now and they are great! I really enjoy working with them and they care about your business. I would highly recommend for both their work and also the people you deal with. Couldn’t praise them enough!

Amy Andrews, RF Landscape Products


What happened next image

RF Landscape Products continue to grow from strength to strength, utilising the website as the driving force. The site is regularly updated with inspiration ideas on their blog, new product features and all the latest information from the industry.

We continue to work closely with their internal marketing team to make any larger improvements and updates to the site whilst also advising on CRO (conversion rate optimisation) where appropriate.

Share in our success

About Identify Digital

We know that when it comes to choosing a new digital agency there’s an abundance of choice. We’re known for our straight-talking and honest approach. We love working with partners who share our values and want to deliver outstanding experiences to their customers. Sound like the type of agency you’re looking for?

A digital partner
that delivers.

We're passionate about websites, apps and digital marketing. We'll do everything in our power to deliver your project on time, on budget and most importantly with real results. We'll even try and have some fun along the way.

Meet our team

Support that goes
above and beyond.

We get it; digital projects can be a daunting new prospect. Our friendly Yorkshire team made up of project managers, designers, developers and marketeers are always here to make the complex simple.

Call us today

A reputation
that we’re proud of.

We're relied on daily by many of our partners to ensure their essential digital platforms are running smoothly. Your growth and success enables us to grow with you - we’ll stand with you every step of the way to achieve that.

See our reviews

Want to know more? Let's talk.

We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.

Don’t worry… We’re not in the business of being pushy sales people.

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