6 Reasons Why Your Business Needs a Company Blog

6 Reasons Why Your Business Needs a Company Blog post images
Image courtesy of Florian Klauer

Written By : Jordan Beaumont

Posted 29/04/2022

If your business website doesn’t have a blog, you’re missing out on a huge opportunity to connect with your customers. Whether you hire a digital content agency or do it yourself, blogging is a low-cost way to market your brand, products and services to the world.

Starting a company blog has many benefits, and can appeal to both retail and B2B audiences. Here are 6 of the top reasons to bolster your content marketing and start a blog today!

1) Increase traffic

The main reason to include blogging in your digital marketing strategy is to increase visibility and drive organic traffic to your site. Blogs are a low-cost, high-return marketing tool that offer both long and short-term wins.

Unlike paid ads that stop delivering when the money stops, blogs continue to attract traffic, they continue to spread brand awareness or convert, and they continue to attract backlinks.

Content marketing is a continuous process – and content is something you can never have too much of! The more blog content you generate, the more opportunities you have to improve your SEO. So it’s important to have a content calendar, and an experienced content agency that can help you strategize if you don’t have the expertise or resource in-house.

2) Create fresh content

You’ve built a fantastic website and now you just have to wait for people to land on it. But it doesn’t really work like that. If you don’t create fresh content, there’s no reason for people to keep on coming back.

Furthermore, did you know that fresh content makes Google return and keep crawling your site? The more regularly you update it, the more Google spiders come back to index. The more your pages are indexed, the better you’ll rank, increasing your visibility to customers.

3) Improve social

The social media landscape has evolved a great deal in recent years, and customers now expect to be able to connect with businesses on their favourite platforms.

According to Sprout Social, consumers rank social media as the number one way for brands to get their attention, with 66% considering trust as the biggest factor for feeling connected to a brand. A company blog not only provides you with a flow of content for social, but it allows you to build trust and position your brand as an expert in your field.

4) Become a thought leader

Sharing blog content on social platforms isn’t just reserved for retail customers either. More and more B2B buyers are interested in using social to connect with companies, and thought leadership pieces are a way to stand out against competition.

In fact, 75% of buyers agree that thought leadership is important for creating a vendor shortlist – and almost half of business decision-makers say that thought leadership content has directly led them to do business with a company.

5) Learn about customers

Having a feedback mechanism for your company blog, such as a comments section, can help you increase interaction, turning the conventional one-way marketing channel into a two-way dialogue. This means you’ll be able to find out what’s working, what’s starting conversations, or maybe even what’s rubbing your customers up the wrong way.

Looking at blog stats can also give you indicators about what your customers are interested in. This can be used to inform your wider marketing strategy.

6) Use call-to-actions

First and foremost, your blog material should be informative, helpful, inspiring or thought-provoking. In other words, it needs to provide value to the reader in some way, and not just be a sales pitch. However, this doesn’t mean you can’t optimise opportunity and increase sales or leads.

Your blog could help you drive a steady stream of customers to your product pages or online contact forms. So use call-to-actions in the right places and turn traffic into leads or customers!

Need help with your content marketing?

At Identify Digital, we have years of experience in digital and can help you transform your content marketing strategy.

To talk to a digital marketing and content agency that cares about you and your customers, call 01924 911333 or fill in our online enquiry form.

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