B2B content is booming too. Last year, 43% of B2B content marketers said their content budgets had increased, and 66% said they expect more budget rises in 2022.
With the pandemic accelerating transformation, and people still spending unprecedented amounts of time online, there’s simply no time for lazy marketing. If you want to truly engage with your audience in 2022 and beyond, here are the content marketing trends to keep an eye on.