They required a platform that will allow them to grow online, as fast as they are growing as a business.. Recently undergoing a rebrand, the website needed to reflect their new messaging and guidelines.
The brief was to create a striking design in a widely available CMS, that makes it easy for their teams to edit and update on a regular basis. A natural user flow was to be identified to guide their prospects through nurture, to conversion, with clear call to actions and signposting.