Facilitating growth for KES Facilities

KES Facilities are a Yorkshire-based engineering company, specialising in the maintenance and repair of Air conditioning units and commercial catering equipment. We’ve been working with KES Facilities since early 2015 so it was a pleasure to help and see Matt grow his business.

Project

Search Engine Optimisation

Scale

Ongoing

The
Brief

The Brief image

KES provides a range of services so it offered up a few different avenues for us to explore. The main aim was to develop a better search presence for Air Conditioning in the Yorkshire region. Matt understood that this was a competitive area so was also keen to push the other areas of his business as well developing some quick wins which the bigger picture was developing in the background.

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The Results

How could this improve your business
Just because you’re in a competitive market doesn’t mean that it’s always difficult to be found. There are many ways we can increase the search presence and drive visitors to your website.

298%
uplift in organic traffic YoY
431%
increase in goal completions YoY
4x
more new users YoY

How we achieved this

  • Ensuring the website was “technically” optimised through page title, meta descriptions etc.

  • Optimised all website content to ensure it is keyword rich

  • Developed a seasonal content plan

  • Consistently produced large volumes of high quality content.

What
Happened
Next?

What happened next image

Following the success in 2019 we continue to work closely to make further improvements on the SEO front. We have since expanded into PPC services to offer an additional line of traffic which is growing KES Facilities even further.

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About Identify Digital

We know that when it comes to choosing a new digital agency there’s an abundance of choice. We’re known for our straight-talking and honest approach. We love working with partners who share our values and want to deliver outstanding experiences to their customers. Sound like the type of agency you’re looking for?

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We're passionate about websites, apps and digital marketing. We'll do everything in our power to deliver your project on time, on budget and most importantly with real results. We'll even try and have some fun along the way.

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We're relied on daily by many of our partners to ensure their essential digital platforms are running smoothly. Your growth and success enables us to grow with you - we’ll stand with you every step of the way to achieve that.

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