How Great Web Design Can Help Your Business Grow

How Great Web Design Can Help Your Business Grow post images
Image courtesy of Tranmautritam

Written By : Liam Webster

Posted 18/07/2022

As we continue to progress into the digital age, with over 4.66 billion active internet users, it’s no surprise that creating an online presence has become a vital part of modern business. Yet, even with the huge potential for online sales and the ability to further establish a brand, one in four small businesses still don’t have a website.

Going beyond this, even companies that do have a website are often left with a space that is unappealing, difficult to navigate, and short on necessary information. Aspects like mobile optimisation, incorporating branding, and page optimisation are often overlooked, leaving a company with a poorly-crafted website that doesn’t best represent their business.

In this article, we’ll be exploring four reasons that great web design is essential for your business, documenting the main ways in which it can help your company to grow. We’ll be covering its main benefits:

  • Demonstrating Professionalism and Credibility
  • Cross-Platform Optimisation
  • Creating Cohesive Branding
  • Increasing leads

Each of these can be a major factor in facilitating your company’s growth, helping you to capture new customers, and ensuring you keep established ones. Let’s get right into it.

Great Web Design Creates Professionalism and Credibility

Stanford University conducted research into the link between an online presence and a company’s credibility in search of finding a connection between great web design and trustworthiness. Their results found that 75% of users actively make judgements on the quality of a business based on their website’s design, often unconsciously.

With this considered, a well-designed company website isn’t just a luxury – it’s a necessity. Not only does great web design make your company look better to prospective clients, but it also increases the amount of credibility you seem to have, helping to further retain customers within the sales process.

Especially when considering that it takes only 50 milliseconds to form a first impression, the difference between a customer that continues to research your company and one that clicks off your site and moves on to your competitor could well be based on how well-crafted your company website is.

Cohesive Branding

Branding, including everything from company colours and logos to each and every aspect of how a business presents itself, is vital for the success of a business. As a central hub for your business and all of its information, your company website is the holy grail of branding opportunities.

By focusing on creating a company website that displays the very best of your brand, you’re able to ensure that people are met with the very best possible impression of your company. Much of this comes back to web design, with good colour balance and a clear tone of voice throughout the site being imperative.

Great branding on your company’s website also helps to boost recognition and familiarity with your business. Over time, often between 5-7 impressions, people will build up a positive association with your website. If you continue your branding across all of your online platforms, this ensures that whenever a customer sees an advertisement, social media post, or article from your brand, they’ll be much more likely to click on it.

Successful branding starts with web design, with your company’s website being the most important place to get it right.

Mobile Friendly Navigation

Unsurprisingly, with the vast majority of internet users having a mobile phone, almost 66% of web usage comes directly from mobile devices. While this means that billions of pages are accessed on mobile every single day, almost 24% of the top 1 million most popular websites are still not web mobile-friendly. Things only get worse when examining small businesses, with 91% of websites created by small and medium businesses not being mobile-friendly.

Creating an accessible online space, regardless of which device is used to browse, is a core part of excellent web design. Going beyond branding, company colours, and the ability to navigate through different pages, users must be able to access your site however they choose.

Web design mistakes mobile friendly
Image source : bluecorona.com

Increase Leads

Great web design isn’t only about incorporating brand colours and positioning things well on the page. In fact, web design is equally about the structure of the website and ensuring that it is easy and straightforward to navigate.

When a potential customer arrives on your homepage, they shouldn’t have to fight to find the information they need. With good web design, your customers will be able to flow naturally through the pages of your website, finding anything they need with ease.

Not only does this create a more pleasant browsing experience, but it also ensures that your brand seems much more transparent – there are no hidden pages, your brand ideals aren’t locked away behind pages and pages of filler information, and everything is in a neat location.

Considering that 94% of customers prefer brands that offer transparency, this only further helps to ensure new clients react positively to your company website. Over time, the improved browsing experience and accessibility that great web design brings to your site will help ensure that new clients stay for longer and move further into the sales process.

With a well-designed website, you’ll be increasing your potential to capture new leads, helping to boost the longevity and potential for success of your business.

Final Thoughts on Great Web Design

Although you can go about web design by yourself, the final result is often less powerful and, unless you have a background in design, won’t perfectly capture what you’re trying to create. Due to this, we always recommend that you partner with a top UK Web Design & Development company.

At Identify Digital, we have years of experience crafting bespoke websites that represent the very best of our clients. By partnering with us, we’ll be able to walk you through the whole process, shape your design, and ensure you end up with a business website that helps facilitate your online success.

Reach out for a quote today to see exactly how we can help your business grow.

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