It’s one of the most important content marketing trends to know right now, and it starts with understanding other people’s feelings. While the idea sounds easy, not everyone gets empathetic content right. In fact, it’s not uncommon for brands to stumble when it comes to execution. Here are the steps to making empathy marketing work for you.
Jordan has been at Identify Digital for 6 years, and as the agency’s Operations Manager he gets involved in a little bit of everything to keep things running smoothly. From liaising with clients and briefing team members to ordering supplies, he’s got most things covered.