Our Process
We follow a detailed and methodical approach to web development, ensuring every project is executed with precision, from the initial discovery phase through to ongoing maintenance and support. Our process is designed to create websites that not only meet the requirements of your business now, but provide a future-proof platform that can scale with you as you grow.
Below, you’ll find a breakdown of each phase in our web project process, illustrating how we bring your vision to life.
Discovery & Strategy
Our process begins with a thorough discovery and strategy phase, where we dive deep into understanding your business, goals, and the needs of your customers. This phase is critical as it sets the direction for the entire project. We conduct detailed discovery sessions with your team, supplemented by data analysis and stakeholder interviews, to gather all necessary information.
The outcome is a well-defined roadmap that guides the project through to completion.
- Objectives – establishing clear project goals and objectives.
- Stakeholder Engagement – gathering input from key stakeholders to align the project with business needs.
- Current State Review – analysing existing data and performance to identify areas for improvement.
- Final Deliverables – a comprehensive sitemap and a finalised statement of work.
Prototyping & Wireframes
Once we’ve established the project’s direction, we move on to the prototyping and wireframing phase. Here, we create detailed wireframes that serve as the blueprint for your website’s layout and functionality. This phase is crucial for visualising the structure of the site before design and development begin.
- Wireframes – developing interactive prototypes that outline the placement and behaviour of key elements.
- Feedback Loops – engaging in collaborative feedback sessions to refine the wireframes.
- Key Deliverables – a full suite of wireframes for both desktop and mobile layouts.
Web Design (UX & UI)
With the wireframes approved, our design team continue to create a visually engaging and user-friendly interface. We focus on both UX (User Experience) and UI (User Interface) design, ensuring that the website is not only intuitive and easy to navigate but is focussed on delivering your key performance metrics.
- Custom Design Concepts – developing unique design concepts that reflect your brand identity.
- Collaborative Feedback – an iterative design process with regular feedback to ensure alignment with your vision.
- Final Deliverables – high-fidelity designs for all key pages, ready for development.
Web Development
Our development team brings the designs to life using the latest technologies and best practices. We build websites that are fast, secure, and easy to manage, ensuring that the final product meets both your business needs and industry standards.
- CMS Implementation – developing the site using a flexible, modular content management system (CMS) like WordPress.
- Custom Functionality – integrating or build any custom features and functionalities as outlined in the project scope.
- Performance Optimisation – optimising for speed and performance, targeting a Lighthouse score of 50+ on key pages.
- Security Best Practices – implementing advanced security measures, including secure admin areas and database protections.
Content Population & Entry
Once the website framework is in place, we assist with content population and entry. Our team ensures that all content is correctly formatted, optimised for SEO, and aligned with the design to create a cohesive user experience.
- Content Matrix – creating a detailed content matrix to guide the content entry process.
- SEO Optimisation – reviewing and tweak content for SEO best practices, including page titles and meta descriptions.
- Content Training – providing training for your team on how to manage and update content within the CMS.
SEO Best Practice
SEO is integral to your website’s success. Our technical SEO experts work to ensure your site is fully optimised at launch, following the latest best practices to help you rank higher in search engine results.
- On-Page SEO – optimising page titles, meta descriptions, and headings for better search engine visibility.
- Technical SEO – implementing SEO best practices, including robots.txt configuration, XML sitemaps, and schema markup.
- SEO Tools – installing and configuring tools like Yoast SEO to ensure ongoing optimisation capabilities.
Launch
Before your website goes live, we conduct a thorough quality assurance process using our detailed go-live checklist. This ensures that everything functions correctly across all devices and browsers, and that the website is fully optimised for performance.
- Pre-Launch QA – conducting a full quality assurance review, including cross-browser and device testing.
- SEO Checks – ensuring all SEO settings are correctly implemented, including redirects and Google Analytics setup.
- Final Review – a final pre-launch checklist
- Go Live – launching the website, ensuring a smooth transition with minimal downtime.
Website Maintenance & Support
We provide ongoing maintenance and support to ensure your site remains up-to-date, secure, and performing well. Whether it’s regular updates, security patches, or performance monitoring, we’re here to keep your website in top shape.
- Regular Updates – providing ongoing updates for plugins, CMS, and security patches.
- Performance Monitoring – continuously monitoring site performance and making necessary adjustments.
- Technical Support – offering dedicated support for any issues or updates needed post-launch.
- Client Training – ongoing training sessions to ensure your team can effectively manage the website.
What our partners have to say
Identify have really taken our web presence to the next level and have been great to deal with.
From the very start we knew we had picked the right company to deal with, very professional, all deadlines were met, great communication throughout.
Professional, friendly, fantastic communication, and nothing is too much trouble.
Excellent company to work with. They completely understood what we wanted from our website and executed it perfectly.
Based on 81 stellar reviews
