Constructing a new website for Milford Building Supplies

With a successful retail business in Leeds, Milford Building Supplies were looking to up their e-commerce game with a revamped site.


Website build


3 months




The Brief image

Milford Building Supplies’ site was badly structured, with slow site speed and poor customer experience when browsing the site. Their current solution was Magento 1, which is now end-of-life. Without any security or software support, Milford’s existing site could potentially be exposed to security hacks and technical bugs that would become impossible to fix.

By designing and developing a new site for them, we knew it was a win-win. Moving onto a new platform would secure their website from a technical standpoint. A new site design would eliminate usability and structuring issues to provide a solid customer experience and an increase in conversions.

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The Results

How could this help improve your business?

A refreshed or revamped web development project can be an effective method of generating increased revenue. If your site is a breeze to use, you’ll see an increase in both repeat business and new customers.

Increase in revenue
More transactions
Increase in conversion rate

How we achieved this

  • WordPress-based product website

  • Connecting their full product range (over 7000 SKUs) to their internal ERP system, BisTrack

  • New site structure designed to be more user-friendly

  • Site speed optimisation

What the client had to say

Identify have been the key to our e-commerce strategy.

The team at Identify wrote a programme which works seamlessly, significantly reducing our time and labour costs and with a much improver user interface. We have had lots of positive feedback from customers, old and new.

Thank you to Liam, Jordan and the rest of the team at Identify for all the hard work and effort getting us over the line.

Scott Finlayson, Milford Building Supplies


What happened next image

We’re still working closely with Milford Building Supplies to help them continue to smash their goals. By actively working on their search engine optimisation – page titles, website content, and monitoring technical SEO – we’re ensuring that their story continues to be a successful one in the long-term.

Share in our success

About Identify Digital

We know that when it comes to choosing a new digital agency there’s an abundance of choice. We’re known for our straight-talking and honest approach. We love working with partners who share our values and want to deliver outstanding experiences to their customers. Sound like the type of agency you’re looking for?

A digital partner
that delivers.

We're passionate about websites, apps and digital marketing. We'll do everything in our power to deliver your project on time, on budget and most importantly with real results. We'll even try and have some fun along the way.

Meet our team

Support that goes
above and beyond.

We get it; digital projects can be a daunting new prospect. Our friendly team based in Wakefield, made up of project managers, designers, developers and marketeers are always here to make the complex simple.

Call us today

A reputation
that we’re proud of.

We're relied on daily by many of our partners to ensure their essential digital platforms are running smoothly. Your growth and success enables us to grow with you - we’ll stand with you every step of the way to achieve that.

See our reviews

Want to know more? Let's talk.

We’d love to hear more about your new digital project and talk about how we can achieve your ambitious goals online.

Don’t worry… We’re not in the business of being pushy sales people.

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