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Milford Building Supplies

Project Website build
Scale 3 months
Technology WordPress

With a successful retail business in Leeds, Milford Building Supplies were looking to up their e-commerce game with a revamped site.

The Brief

Milford Building Supplies’ site was badly structured, with slow site speed and poor customer experience when browsing the site. Their current solution was Magento 1, which is now end-of-life. Without any security or software support, Milford’s existing site could potentially be exposed to security hacks and technical bugs that would become impossible to fix.

By designing and developing a new site for them, we knew it was a win-win. Moving onto a new platform would secure their website from a technical standpoint. A new site design would eliminate usability and structuring issues to provide a solid customer experience and an increase in conversions.

How could this help improve your business?

A refreshed or revamped web development project can be an effective method of generating increased revenue. If your site is a breeze to use, you’ll see an increase in both repeat business and new customers.

The Results
1,194%
Increase in revenue
875%
More transactions
1,063%
Increase in conversion rate
What the client had to say

Identify have been the key to our e-commerce strategy.

The team at Identify wrote a programme which works seamlessly, significantly reducing our time and labour costs and with a much improver user interface. We have had lots of positive feedback from customers, old and new.

Thank you to Liam, Jordan and the rest of the team at Identify for all the hard work and effort getting us over the line.

Scott Finlayson, Milford Building Supplies
How we achieved this

WordPress-based product website

Connecting their full product range (over 7000 SKUs) to their internal ERP system, BisTrack

New site structure designed to be more user-friendly

Site speed optimisation

What happened next?

We’re still working closely with Milford Building Supplies to help them continue to smash their goals. By actively working on their search engine optimisation – page titles, website content, and monitoring technical SEO – we’re ensuring that their story continues to be a successful one in the long-term.

Milford Building Supplies
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