Hi Chris,
Straight up, this is outreach. We came across Yorkshire Laundry while looking at hospitality service businesses in North Yorkshire running complex logistics operations — and what you're doing genuinely caught my attention.
Based at Kirkbymoorside, you provide linen hire and laundry services to hotels, holiday cottages, guest houses, B&Bs and restaurants across the region. The model — supplying, collecting, laundering and returning linen on a regular cycle — means you're running a logistics operation as much as a laundry. Multi-drop van routes, regular client schedules, linen quality tracking, seasonal demand.
That's a sophisticated service operation, and it's been running successfully since 2007.
From your website, I can see that clients order via phone or a contact form — "simple, easy ordering" is the language you use. That's clearly a deliberate service proposition. But behind that simplicity, there's a lot to track: who has which linen, how much, when is the next collection, what's been returned, what needs restocking, what's being billed for hire versus laundering.
In similar businesses at this stage, that tracking tends to live in spreadsheets, route sheets and a good deal of institutional knowledge. It works well when the team is stable and the client list is manageable. It gets harder to scale or to hand off.
The trust clients put in a linen hire provider is significant — it's not a service you switch easily. The relationships Yorkshire Laundry has built over 18 years are the business. The platform we'd build would be designed to protect and extend that — giving the team visibility, giving clients simple tools, and making the operation easier to manage without changing what makes it work.
We're Identify Digital — a web development agency based in Wakefield. We build bespoke operations platforms for service businesses with complex manual processes. We use AI in our build process to work faster than traditional development — so you'd see a clickable working concept within about a week, before committing to anything. We can come to you for an initial meeting.
If the operations side is something you've been thinking about, the simplest next step is a conversation.
Book a call with Liam Or reply directly to the email that brought you here.