Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
DSEC asked us to create a business management system to simplify and streamline their entire operation.
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Wild and Stone
Hi Andrew,
Straight up — this is a cold approach. We work with UK Shopify stores as a retained development team — not one-off projects, an ongoing partnership where we learn your store and keep it moving forward.
I looked at Wild and Stone properly before reaching out. Here's what caught my attention.
You've built a proper brand around sustainable living — 75,000+ customers and growing
Since 2018, Wild and Stone has grown from a startup into a recognised name in eco-friendly home products, trusted by 75,000+ customers. You sell reusable, sustainably sourced alternatives to plastic everyday essentials — and you're doing it globally, not just in the UK. The Marie Claire Sustainability Award for Best Eco-Friendly Kitchen Tools is the kind of recognition that backs up the brand positioning.
You're selling through your own Shopify store, wholesale through Faire, and you're clearly building for international reach. That's multi-channel complexity that doesn't stay simple for long.
A growing brand selling globally needs dev that keeps pace
At your stage — multi-channel, international, scaling — the Shopify store becomes a more complex beast. Filtering that actually helps customers find what they need across a broad product range. Bundles and subscriptions that match how eco-conscious shoppers buy. The D2C and wholesale sides of the business handled properly rather than bolted together. International pricing and currency handled cleanly.
The challenge is that keeping all of this moving forward requires consistent development resource. Agencies handle projects, but a growing Shopify brand needs someone who knows the store, knows the codebase, and is there when you need them — not every six months when a brief is written.
The brand and the product are doing the right things
The positioning is clear, the product range is growing, and you're getting third-party validation from media like Marie Claire. The WorldFirst feature in December 2025 shows you're actively talking about growth and international expansion. The 4.83/5 rating on Reviews.co.uk tells us customers who buy are happy.
The opportunity here isn't fixing something broken — it's making sure the Shopify store keeps up with where the brand is heading.
What a Shopify retainer could look like for Wild and Stone
- Advanced filtering and search — help customers navigate your growing range, reduce bounce
- Subscription or bundles — eco shoppers often want to commit to a product, not just buy once
- International store setup — multi-currency, pricing rules, localised content
- Wholesale and D2C separation — trade login, trade pricing, separate flows
- Performance and conversion — speed, mobile, checkout optimisation
- Ongoing improvements — your list, our resource, things actually get done
To show you how we work, we'd take something from your current development list and just fix it — no cost, no obligation. If you like how we work, we talk about a retainer. If not, you've got a fix for free.
Get in touch Identify Digital — identify.digital
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