Hi Lee,
I'll be straight — this is a cold approach. We work with UK Shopify stores as their retained development team.
I came across Total Digital Stores while looking at established UK electronics retailers on Shopify and wanted to get in touch. I put this page together first so you can see what we actually looked at, rather than just taking my word for it.
Founded in 2006, you've built a well-established UK e-tail business selling consumer electronics, gadgets, and tech accessories. That kind of longevity in a competitive category isn't accidental — it takes real knowledge of the market and the ability to stay relevant as the product landscape shifts.
The store is clearly functional and the catalogue is broad. The question we were left with is: how much of what you want to improve is sitting in a backlog that never quite gets done?
The footer confirms you're on Shopify, and from what we could see it looks like a fairly standard setup — solid, functional, but not heavily customised. For an 18-year-old store with a competitive product range, there's usually a list of things you'd want to improve: filtering, product page layout, CRO tweaks, integrations. The challenge is getting them done without a dev on hand.
With a team of your size, dedicated Shopify development resource is rarely cost-effective to keep in-house. That often means improvements sit on the backlog, or ad hoc freelancers are used with mixed results. A retained dev team who already know your store and are available when you need them is a different model — and usually more effective for ongoing work.
We're Identify Digital — a development agency based in Wakefield. We work with UK Shopify stores as their retained dev team. Not project work — a retainer. We learn your store, we're available when things need doing, and they actually get done. We've worked with established UK retailers across multiple categories. The free dev taster is genuine: we'll pick something small from your list and do it, no cost, so you can see how we work before committing to anything.
If any of this resonates, the easiest next step is a quick call — no obligation, just a conversation about whether there's a fit.
Book a call with Liam Or reply directly to the email that brought you here.