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A note from Identify Digital
Reydon Group PLC
Hi Justine,
Straight up — this is outreach. I came across Reydon Sports while looking at UK sports wholesale distributors, and the scale of your operation stood out.
I put this page together so you can see what we actually looked at before getting in touch.
What we found — The business
32 years as the UK and Ireland's leading sports trade wholesaler — a substantial B2B distribution operation
You distribute to clubs, schools and trade retailers across the UK and Ireland with a 300+ page product catalogue. Football, hockey, fitness, golf, basketball, educational equipment — a genuinely broad range with a serious trade customer base.
The scale of the operation — same-day dispatch before noon, multiple product categories, own-brand alongside third-party — puts you in a different league to smaller distributors. Which also means the complexity of managing it all is proportionally higher.
Est. 1993
Nottingham, UK
UK + Ireland
300+ page catalogue
Same-day dispatch
What caught our attention — The gap
A B2B trade portal at this scale needs real-time ERP integration to avoid the gap between what's showing online and what's actually in stock
You have a trade portal at reydonsports.com/shop which is good. But for a distributor managing hundreds of SKUs across multiple categories with trade accounts, pricing tiers and same-day dispatch commitments, the key question is how well the portal talks to your back office system.
In similar setups, we often see: stock levels on the portal lagging the warehouse, pricing tiers managed manually, trade account terms that require human intervention, and order data that has to be re-keyed somewhere. The bigger the catalogue, the more friction that creates.
Positive signal
You already have a B2B portal and a digital-first trade model — the foundations are right
Most distributors your age still take orders by phone and email. You have a trade portal, a digital catalogue, and marketing content for your trade customers to use. That's a strong foundation. A proper ERP integration would make what you've already built work harder — real-time stock, automated pricing, clean order flow from click to dispatch.
What we'd typically build for a distributor like you
- ERP-connected B2B portal — real-time stock and pricing pulled directly from your back office system
- Trade account management — application, approval, account-specific pricing and order history
- Pricing tiers — volume discounts, customer group pricing, promotional pricing — all managed in one place
- Order flow — from trade account order to pick, pack and dispatch without manual re-keying
- Product catalogue management — bulk updates, variant management, category structure that matches how your customers buy
Our approach
We start with an Ecommerce Platform Audit
Before we build anything, we come to you. A half-day session to map how your orders flow from the portal through to dispatch, where the manual work is, and what a properly integrated platform would look like. You get a visual process map, gap analysis and ballpark investment range.
If any of this sounds familiar, it's worth a quick conversation.
Book a call with Liam Or reply to the email that brought you here.
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Based on 83 stellar reviews
