Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
DSEC asked us to create a business management system to simplify and streamline their entire operation.
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Replace the spreadsheets and WhatsApp - scheduling, jobs, compliance & billing in one place.
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Scheduling, booking, billing & certificates - without the admin chaos.
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Ohh Deer Ltd
Hi Mark,
This is a cold approach — being straight about that. We work with UK Shopify brands as their retained development team — the ongoing dev support that sits between "nothing" and "hire in-house."
I spent time on ohhdeer.com before reaching out. Here's what I found and why it felt worth a conversation.
Fourteen years of building a proper brand
Founded 2011, B Corp certified, 37 people, based in Loughborough. You've built a distinctive stationery and gift brand with a genuine following — 7,000-plus reviews at 4.70 average, wholesale retail accounts alongside a strong D2C channel, and your own separate wholesale platform at ohhdeerwholesale.com. That's not a hobby turned side project — it's a proper scaled brand.
The Shopify store is clearly doing real volume, and you're selling across multiple channels. That's where the dev challenges usually start to compound.
Two channels, one Shopify store — and the gaps that creates
Running wholesale and direct-to-consumer side by side on Shopify creates real complexity: different pricing, different minimum orders, different checkout experiences, potentially different stock visibility. Without the right customisation and integrations, those gaps create manual workarounds — and workarounds eventually become bottlenecks.
From the outside, the store works well and the brand experience is strong. But at 37 people with both channels running, the question is whether you've got the development resource to keep improving it, or whether a backlog of "we should fix that" items is building up.
Not a project, not an agency — just always available
The brands we work with on retainer aren't running big redesign projects every year. They need someone who knows their store well enough to fix a checkout issue on a Friday afternoon, build a new feature properly when it's needed, and flag problems before they become customer complaints.
We learn the store, we're available, things get done. The alternative — agency projects when something gets bad enough, or relying on Fiverr for quick fixes — usually costs more and delivers less over time.
What we could work on
- Wholesale vs D2C checkout — separate experiences, pricing and minimum orders managed cleanly
- Stock and fulfilment integration — real-time inventory sync across channels
- Conversion improvements — checkout optimisation, mobile experience, filtering and search
- Performance and speed — image optimisation, theme clean-up, Core Web Vitals
- New features — subscription options, gifting, loyalty, product personalisation
- Ongoing fixes — the list that never gets done, finally getting done
We'd start small — pick something off your list and we'll do it free, so you can see how we work. No contract, no pitch deck, just a small piece of dev work done properly.
Get in touch Identify Digital — retained Shopify development for UK brands
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