Naturewall Group Ltd
Shopify Retainer

A note for Philip

Premium eco-friendly wall panels scaling across D2C and B2B channels

You've built Naturewall into the UK's leading wall panel retailer, with a Shopify store serving 10,000+ monthly visitors and a strong Trustpilot reputation. We were curious whether keeping the store optimized — conversion testing, personalization, B2B portal, content — is something you've got capacity for alongside scaling manufacturing and sales.

Shopify Plus without ongoing dev support

You're on Shopify Plus, which is smart for your scale, but your store appears to be using a standard theme with apps. We didn't see evidence of custom development, A/B testing, or personalization layers — the kinds of things that typically unlock conversion gains on premium sites like yours.

Manual B2B quoting on a mostly D2C platform

Your Trustpilot success shows customers love the product, but selling premium wall panels to architects, designers, and contractors likely involves quote requests, bulk pricing, and custom orders that aren't handled through your main store. Manual email coordination probably eats time.

Strong brand and customer trust

Your Trustpilot presence, design-focused content, and premium positioning mean you've already won the hard part. The store itself is the easier place to add value — optimization rather than transformation.

We work with established Shopify stores as their retained development team. Based on what we can see, a platform built around Naturewall Group Ltd could cover:

  • Conversion rate optimization through A/B testing and heat mapping
  • Personalization and product recommendations
  • B2B quote portal for bulk and trade orders
  • Content strategy and SEO expansion

If freeing up time and improving the store experience sounds valuable, a quick call would help us understand your priorities and whether a retained dev relationship makes sense.

Book a call with Liam