Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
DSEC asked us to create a business management system to simplify and streamline their entire operation.
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Ecommerce Platform For Suppliers & Distributors
B2B, B2C, or both - connected to your ERP, no more double-keying.
Merton Group (UK) Ltd
Hi Michael,
Straight up — this is a cold approach. We work with UK suppliers and distributors to build proper ecommerce platforms connected to their back-office systems.
I looked at Merton Group before getting in touch. Here's what I found and why I thought it was worth a conversation.
Forty-plus years supplying cleaning and hygiene products to UK businesses
Since 1978, Merton Group has been a trusted name in the UK cleaning and hygiene supply market. You manufacture premium recycled paper products and distribute a comprehensive range of cleaning and janitorial supplies — covering everything from disposable paper to specialist hygiene solutions for commercial, industrial and healthcare customers.
That kind of longevity and dual role — manufacturer and distributor — means you're managing a complex product range and customer base. Trade accounts, pricing agreements, recurring orders, delivery schedules. That's real operational depth.
Your ordering system is a third-party bolt-on — not a platform built for your business
Your current online ordering runs through a third-party hosted portal. For a 40-year-old wholesale distributor with a complex product range and trade customer base, that's a significant gap. There's no visible trade account login, pricing tier management, or ERP/stock integration — which means your customers are probably reordering by phone or email more often than they should be.
That's friction in the buying process, and it means your team is handling orders manually that a proper platform would process automatically.
A platform that connects your ecommerce to how you actually operate
The distributors we work with typically need something that handles both B2B and B2C properly — trade accounts with customer-specific pricing, a clean product catalogue, stock visibility, and a direct connection to whatever ERP or stock management system you're running. No more double-keying orders. No more phone calls for basic reorders.
We've built similar platforms for wholesale distributors using Sage, Orderwise, and other back-office systems. The key is making sure the ecommerce side talks properly to your existing operations — not adding another silo.
What a platform could include for Merton Group
- Trade account portal — customers log in, see their pricing, reorder with two clicks
- B2C storefront — public-facing catalogue for smaller orders and new customer acquisition
- Stock sync — live inventory connected to your back-office, no overselling
- ERP integration — orders flow directly into your system, no manual data entry
- Tiered pricing — different rates per customer, contract pricing, volume discounts
- Account management — statements, order history, invoices, all self-serve
We'd start with an Ecommerce Platform Audit — a half-day session to map your current setup, understand your ERP and stock systems, and produce a clear picture of what a proper platform would look like. No obligation.
Get in touch Identify Digital — identify.digital
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