Knighton Janitorial
A note from Identify Digital

Knighton Janitorial

Hi Steve,

This is outreach -- I'll be straight about it. We build B2B ecommerce and account management platforms for distributors.

I put this page together so you can see what we actually looked at before reaching out.

Context -- What you've built

A 20-year-old B2B distribution business serving public sector, education and manufacturing

Knighton has been supplying cleaning, washroom and janitorial products since 2003 -- delivering to schools, warehouses, manufacturing sites and public sector clients across the Midlands and beyond via your own drivers. That's a well-established customer base with repeat ordering patterns and, in our experience, clients who tend to have specific procurement requirements around pricing, account management and invoicing.

Founded 2003
Castle Donington, Derbyshire
Own delivery fleet
Education, public sector, manufacturing
Signal -- Ecommerce gap

Your webshop exists but the B2B account management layer looks underdeveloped

You have a product catalogue and basket online, which is a solid start. But the pattern we see with distributors at your stage is that the public-facing shop is there, while the account-specific features -- trade pricing by customer, purchase order workflows, account credit management, minimum order rules -- are still handled manually by the team.

If your bigger accounts are still calling or emailing to order, or if your team is manually quoting prices for different customers, that's usually where the most admin time is going. A platform built for B2B distribution would handle this automatically.

Positive -- Repeat business model

Consumable products with high repurchase frequency are exactly where B2B ecommerce pays back fastest

Cleaning products, washroom consumables, janitorial equipment -- these are repeat purchases on predictable cycles. A B2B portal where your accounts can log in, see their contract pricing, set up standing orders and place reorders without calling anyone is a genuine time save for both sides. Your existing customers already know they need to reorder; you just need to make it easier.

"Knighton are without doubt the most professional and efficient by far, not to mention friendly."
-- Customer review on knightonjanitorial.com

What a platform for Knighton might include

  • Trade account portal -- account-specific pricing, credit limits, order history
  • ERP or stock system integration -- live stock levels, no double-keying on orders
  • Purchase order management -- PO number capture, budget approval workflows
  • Standing order / recurring order setup for repeat accounts
  • Account manager dashboard -- see what each client has ordered, when, and flag anything unusual
  • B2C and B2B on the same platform -- different experiences, same product catalogue
  • Delivery management -- route scheduling for your own drivers

We offer a paid Ecommerce Platform Audit -- half day, produces a gap analysis, platform recommendation and system blueprint. If you go ahead with a build, the audit fee comes off the cost.

Get in touch with Liam Identify Digital -- identifydigital.co.uk