How to contact us
We’re here to give you easy to understand, honest and sensible advice on websites and apps and all that digital marketing stuff we do, so don’t be shy – get in touch and let us know about your digital goals.
Our Latest Results
Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
Our Latest Results
DSEC asked us to create a business management system to simplify and streamline their entire operation.
Operations Platforms For Trade & Construction Businesses
Replace the spreadsheets and WhatsApp - scheduling, jobs, compliance & billing in one place.
Operations Platforms For Training Providers
Scheduling, booking, billing & certificates - without the admin chaos.
Ecommerce Platform For Suppliers & Distributors
B2B, B2C, or both - connected to your ERP, no more double-keying.
A note from Identify Digital
Kitching Plant Hire
Hi Matthew,
I'll be straight — this is a cold approach. We build bespoke operational systems for businesses with complex internal processes.
I came across Kitching while researching plant hire companies in Yorkshire and put this page together so you can see what we actually looked at.
What we found — The business
You're running one of the largest independent plant hire operations in Yorkshire
One of Yorkshire's most well-respected independently-owned plant hire companies — self-drive and operated hire of telehandlers, micro and mini diggers, midi excavators, large excavators, backhoe loaders, dumpers and rollers. Covering Leeds, Bradford, York, Sheffield, Huddersfield, Hull and beyond from your Harrogate base.
With Facebook reviews at 96% recommend and a reputation built over decades, you're clearly doing the service side right. The question is whether the back office is keeping up with the operation.
Est. 1967
Harrogate, North Yorkshire
Self-drive & operated hire
Yorkshire's largest independent fleet
Something we noticed — Internal operations
How do you track fleet availability, operator dispatch and hire contracts in real time?
Managing a fleet of this size — across multiple machine categories, both self-drive and operated — means constantly tracking what's out on hire, when it's coming back, which operator goes with which machine, what's due for service, and what's contracted to which client. That's a significant coordination challenge.
Your website has no online booking portal and no customer-facing hire management system. Which probably means this coordination is happening through phone, email and spreadsheets — and that creates real operational risk when things get busy or a machine breaks down unexpectedly.
"One of the largest and most well-respected independently owned Operated and Self-Drive Plant Hire companies in Yorkshire. We have one of the largest fleets of machines in Yorkshire."
— kitchingplanthire.co.uk · View site
A question — Maintenance and compliance
How is plant maintenance and inspection tracking managed across the fleet?
LOLER inspections, service schedules, operator certifications — for a fleet this size, keeping track of what's due and what's compliant is a real admin burden if it's not in a dedicated system. We often find hire businesses managing this on a mix of paper files, spreadsheets and memory.
Positive — Strong market position
Decades of reputation and the right-sized operation to benefit from a proper system
You're big enough that operational inefficiency has real cost, but lean enough that a bespoke system would genuinely transform how the office works. That's the sweet spot for what we build.
What we could help with
- Fleet availability board — what's out, what's in, what's on maintenance, at a glance
- Hire contract management — bookings, extensions, off-hire, all in one place
- Operator scheduling — matching operators to jobs, tracking availability and certifications
- Plant maintenance tracker — service schedules, LOLER inspection records, defect reporting
- Customer portal — booking requests, current hires and invoice access for regular clients
- Invoicing and billing — flowing from the hire contract rather than manual invoice creation
About us
How we work — and why it's different
We're Identify Digital, based in Wakefield. We build bespoke systems using AI to move faster than traditional development — what used to take months to scope, we can show as a clickable concept in about a week. No cost, no obligation. You see something tangible before committing to anything. We'd come to you for that first meeting.
If this sounds interesting, the easiest next step is a conversation — we'd come to Harrogate.
Book a call with Liam Or reply directly to the email that brought you here.
Rated
Based on 83 stellar reviews
Based on 83 stellar reviews
