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A note from Identify Digital
Hunter & Gather Foods Ltd
Hi Amy,
Straight up — this is outreach. I came across Hunter & Gather while looking at UK food brands scaling on Shopify with meaningful retail and DTC presence, and what you've built in under a decade is genuinely impressive.
I put this page together so you can see what we actually looked at, rather than just asking you to take my word for it.
What we found — The business
£6.5m turnover, 354,000+ customers, Forbes 30 Under 30 — you've built something real
Since 2016, you've grown Hunter & Gather from a seed-oil-free condiment brand into a full range covering mayo, oils, supplements, snacks and seasonings. Listed in Whole Foods and premium retailers alongside a strong DTC Shopify operation. You were targeting £12m in 2024 — that kind of growth trajectory puts real pressure on the systems underneath the brand.
Est. 2016
£6.5m+ turnover
354,000+ customers
Shopify DTC + Whole Foods retail
Forbes 30 Under 30
What caught our attention — Platform complexity
Multi-channel at this scale creates backend complexity that standard Shopify setups struggle with
Running DTC through Shopify while supplying Whole Foods and other premium retailers means stock, orders and forecasting have to work across multiple channels simultaneously. At 354,000+ customers with a growing SKU range, the risk of stock sync issues, mis-picks or channel conflicts becomes real — especially if your Shopify isn't tightly integrated with whatever you're using to manage fulfilment and stock.
The other pressure point is subscriptions and repeat purchase flows. In the paleo and keto supplement market, lifetime value is everything. How well your Shopify is set up to drive repeat purchasing — subscriptions, bundles, post-purchase flows — directly affects the unit economics of acquiring those 354,000 customers.
Positive signal
Shopify is the right platform — the question is how much it's doing for you
A lot of brands at your size make the mistake of switching platforms when the real opportunity is getting more out of the one they're already on. Shopify can handle the complexity of multi-channel, subscriptions, ERP integration and advanced personalisation — but only if it's been properly built out to do so. The brand and the customer base are clearly there. The platform question is whether the infrastructure is keeping pace.
Something to consider — Retail vs DTC data
Are your Whole Foods and retail sales feeding back into your customer data?
DTC gives you rich customer data. Retail doesn't — unless you've built flows to connect them. At your scale, understanding where customers first encounter the brand, what they re-purchase, and which channels drive the most valuable customers has a real impact on where you spend your margin. Worth checking how joined up that picture currently is.
The kind of things we'd look at for your Shopify
- Stock system integration — proper sync between Shopify and your fulfilment/ERP so stock is accurate across channels
- Subscription and bundles — maximising repeat purchase and LTV from your existing customer base
- Multi-channel order management — DTC, wholesale and retail flowing cleanly without manual reconciliation
- Post-purchase flows and personalisation — re-engagement, cross-sell, loyalty programmes
- Mobile and conversion optimisation — making sure the store converts as well as the brand deserves
About us
Why we're relevant here
We're Identify Digital — a web development agency based in Wakefield. We work with UK Shopify stores as their retained development team. Not project work — an ongoing retainer. We learn the store, we're available when things need doing, and we focus on the work that actually moves metrics. The sweet spot is brands big enough to have continuous dev needs but without an in-house Shopify team to handle them.
If any of this resonates, the easiest next step is a conversation. We'd also be happy to do a small fix from your existing dev backlog — no cost, no obligation — so you can see how we work before committing to anything.
Book a call with Liam Or reply directly to the email that brought you here.
Rated
Based on 83 stellar reviews
Based on 83 stellar reviews
