How to contact us
We’re here to give you easy to understand, honest and sensible advice on websites and apps and all that digital marketing stuff we do, so don’t be shy – get in touch and let us know about your digital goals.
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A note from Identify Digital
Hiut Denim Co
Hi David,
I'll be straight — this is a cold approach. We work with UK Shopify stores as their retained development team.
I came across Hiut Denim while looking at established UK Shopify stores and wanted to get in touch. I put this page together first so you can see what we actually looked at, rather than just taking my word for it.
What we found — The business
You've built something genuinely rare — a manufacturing brand with real following
UK-made premium denim from Cardigan, 14 years in, 28 people, factory shop in the Old Jeans Factory building. Featured in Shopify's own 50 Best Stores list. The "Do One Thing Well" positioning isn't just a tagline — you've actually held to it. That's hard to do for 14 years.
The prior chapter at Howies — and the Timberland acquisition — means you know what scaling a physical product brand looks like. Hiut is a different kind of build, but the operational experience carries.
Est. 2012
Cardigan, Wales
28 staff
Shopify Top 50 Store
Something we noticed — Dual-channel
Running Shopify and a physical factory shop creates ongoing dev needs
The factory shop in Cardigan and the Shopify store are two separate channels selling the same inventory. Getting stock levels to stay accurate between them — so neither channel is showing availability that isn't there — is the kind of thing that needs proper integration rather than manual reconciliation.
Beyond that, a store that's featured in Shopify's top 50 tends to have a dev list. New features, seasonal campaigns, checkout tweaks, product presentation improvements. These things are hard to action without a development relationship in place.
Positive — Strong brand and customer loyalty
4 stars across 69 Trustpilot reviews — and the comments are genuinely warm
The reviews talk about quality, longevity, and customer service that goes beyond the transaction. That's a brand relationship that's been earned. The Shopify store needs to reflect that — and from what we could see, the foundations are solid.
★★★★
"Truly outstanding customer support"
— Trustpilot, June 2025 · View reviews
A question — Development resource
Do you have ongoing Shopify dev capacity, or does it run in bursts?
A lot of stores at this stage have things they want to improve but no reliable way to get them done. In-house dev is expensive; agencies tend to work in projects rather than relationships. A retainer model means someone who knows your store, is available when you need them, and actually gets the list done.
What we could help with
- Inventory sync between Shopify and the factory shop — one source of truth across both channels
- Seasonal campaign builds — product launches, limited runs, waitlist flows
- Checkout and conversion improvements — reducing friction for first-time and returning buyers
- Product presentation — sizing guidance, fit notes, photography integration
- Ongoing fixes and features — your dev list, actually actioned
About us
Why we're relevant here
We're Identify Digital — a web development agency based in Wakefield. We work with UK Shopify stores as their retained development team. Not project work — a proper retainer where we learn the store, understand the brand, and are there when things need doing. We work with physical product stores that have ongoing dev needs but don't want the overhead of in-house.
If any of this resonates, the easiest way to start is with something small — a fix or feature from your list, no cost, no obligation. Just to show how we work.
Book a call with Liam Or reply directly to the email that brought you here.
Rated
Based on 83 stellar reviews
Based on 83 stellar reviews
