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Fairfax & Favor
Hi Felix,
This is outreach -- I'll be straight. We work with UK Shopify brands as their retained development team.
I put this page together so you can see what we looked at before reaching out, rather than just getting a cold pitch in your inbox.
A British luxury brand built from scratch to six stores and a national profile
Founded in 2013 from Norfolk, Fairfax and Favor has grown into one of the best-known British country lifestyle brands -- leather boots, bags and accessories with a loyal following, six stores across the UK, a repairs service, and Zara Tindall as your brand ambassador.
The Yorkshire Post named Fairfax and Favor in its Fashion Review of the Year for 2025, specifically highlighting the Tindall partnership. You're also expanding internationally -- your US storefront is live. That's a brand with genuine momentum.
Six retail locations plus an international online expansion generates a steady stream of things to build
A brand at your stage -- active physical retail, online DTC, international ambitions -- generates a constant pipeline of Shopify work. Store performance, UX improvements, new integrations (click-and-collect, store-specific features, inventory sync), new landing pages for ambassador campaigns, performance monitoring, bug fixes. The list doesn't run dry.
We work with Shopify brands as a retained team rather than project-by-project. We learn the store once and stay available -- so when something needs doing, there's no ramp-up time, no re-briefing, just work getting done by people who already understand your setup.
Luxury customers expect the online experience to match the in-store one
Your Trustpilot reviews show strong positive sentiment about in-store experience -- "lovely experience, staff were so friendly" from the Helmsley visit in Christmas 2025. Luxury customers carry those expectations online too. Page speed, product presentation, filtering, checkout experience, post-purchase communication -- these details matter more in the luxury segment than almost anywhere else.
What a Shopify retainer for Fairfax and Favor might cover
- Ongoing UX and conversion improvements -- mobile, checkout, product pages
- Ambassador campaign pages -- bespoke landing pages for Zara Tindall activations
- US storefront development -- currency, localisation, shipping rules
- Store pickup and click-and-collect integration for your six retail locations
- Performance monitoring and speed optimisation
- Integration work -- loyalty programmes, review platforms, CRM
- A/B testing and merchandising improvements
We start with a free dev taster -- a small fix, tweak or feature from your list. No cost, no obligation. It shows you how we work before you commit to anything.
Get in touch with Liam Identify Digital -- identifydigital.co.uk
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