Dejex Supplies Limited
A note from Identify Digital

Dejex Supplies Limited

Hi Alex,

This is a cold approach — being straight about that. We build ecommerce platforms for UK distributors and wholesalers that need proper ERP integration, not just a product catalogue.

I spent some time on dejex.co.uk before reaching out. Here's what I found and why it felt relevant.

What we found — The business

Four decades as a serious horticultural distributor

Established 1981, family-run across three generations. You supply commercial growers across the UK with a genuinely broad range — crop protection products, biological controls, growing media, seeds, irrigation systems and now drone spraying services. The agronomist advisory service alongside the product range sets you apart from a straightforward catalogue distributor.

The low staff turnover mentioned on your website says a lot — people who stay for decades build the kind of product and customer knowledge that's hard to replicate.

Est. 1981
Donington, Lincolnshire
UK-wide distribution
Crop protection & biologicals
Drone spraying services
Signal — Ecommerce and ordering

The website doesn't look connected to your back office

Your website has products, categories and useful technical content — but technical enquiries go through a Jotform, and there's no trade account portal or online order processing visible. For customers who know what they want and want to order without a phone call, that's friction.

More importantly, if orders are still coming in by phone and email and someone is manually entering them into your stock or accounting system, that's time and the potential for error — especially during busy seasonal windows.

"Both Ron and Rowena come from farming backgrounds and Alex has grown up immersed in the family's agricultural and horticultural businesses."
— dejex.co.uk/about  ·  About Dejex
Context — What the right platform looks like

Distribution is complex — the integration has to match

Horticultural distribution has layers of complexity that a standard Shopify or WooCommerce install doesn't handle well: product-specific compliance and safety data, customer-specific pricing, seasonal availability, minimum order quantities. Getting that right requires integration with whatever you're using for stock and accounting — not a workaround.

We've built this for other UK distributors running Sage or similar systems. The result is orders flowing directly through without anyone touching a keyboard twice.

What we could help with

  • Trade account portal — customers log in, see their pricing, order history and outstanding invoices
  • ERP/stock integration — orders flow directly into your back office, stock levels update in real time
  • Complex pricing tiers — grower-specific rates, volume discounts, contract pricing handled automatically
  • Product compliance data — safety datasheets, MAPP numbers and usage restrictions built into product pages
  • Seasonal ordering tools — pre-season booking, crop planning integrations
  • B2B and direct sales — different experiences for trade customers and direct growers on the same platform

We'd start with a review of how your ordering and stock management currently connect — or don't. Half a day with you and we can map out what a properly integrated platform would look like.

Book a conversation Identify Digital — ecommerce and ERP integration for UK distributors