Hi Alex,
This is a cold approach — being straight about that. We build ecommerce platforms for UK distributors and wholesalers that need proper ERP integration, not just a product catalogue.
I spent some time on dejex.co.uk before reaching out. Here's what I found and why it felt relevant.
Established 1981, family-run across three generations. You supply commercial growers across the UK with a genuinely broad range — crop protection products, biological controls, growing media, seeds, irrigation systems and now drone spraying services. The agronomist advisory service alongside the product range sets you apart from a straightforward catalogue distributor.
The low staff turnover mentioned on your website says a lot — people who stay for decades build the kind of product and customer knowledge that's hard to replicate.
Your website has products, categories and useful technical content — but technical enquiries go through a Jotform, and there's no trade account portal or online order processing visible. For customers who know what they want and want to order without a phone call, that's friction.
More importantly, if orders are still coming in by phone and email and someone is manually entering them into your stock or accounting system, that's time and the potential for error — especially during busy seasonal windows.
Horticultural distribution has layers of complexity that a standard Shopify or WooCommerce install doesn't handle well: product-specific compliance and safety data, customer-specific pricing, seasonal availability, minimum order quantities. Getting that right requires integration with whatever you're using for stock and accounting — not a workaround.
We've built this for other UK distributors running Sage or similar systems. The result is orders flowing directly through without anyone touching a keyboard twice.
We'd start with a review of how your ordering and stock management currently connect — or don't. Half a day with you and we can map out what a properly integrated platform would look like.
Book a conversation Identify Digital — ecommerce and ERP integration for UK distributors