Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
DSEC asked us to create a business management system to simplify and streamline their entire operation.
Operations Platforms For Trade & Construction Businesses
Replace the spreadsheets and WhatsApp - scheduling, jobs, compliance & billing in one place.
Operations Platforms For Training Providers
Scheduling, booking, billing & certificates - without the admin chaos.
Ecommerce Platform For Suppliers & Distributors
B2B, B2C, or both - connected to your ERP, no more double-keying.
A.E.Spink Limited (Spinks)
Hi Simon,
I'll be straight — this is a cold approach. We connect ecommerce platforms to ERP systems for suppliers and distributors.
I came across Spinks while looking at plumbing and building merchants in Yorkshire and wanted to get in touch. I put this page together first so you can see what we actually looked at.
Nearly a century of trading, nine branches, a serious trade customer base
Spinks has been running since 1926 — started as Stavely & Spink, ironmongers and plumbers' merchants in Doncaster. Family-run ever since. Today: four plumbing and heating branches, two building supplies and brick centres, three bathroom showrooms, and a renewables centre. Around 63 people, trade and retail customers across South Yorkshire and Leeds.
Trade accounts are available, but ordering isn't
Your website has a trade account application form, a product catalogue, and branch finder. What it doesn't have is online ordering or a trade portal — so customers with established accounts can't check stock, view order history, or place orders without picking up the phone or coming to the counter.
At nine branches and a trade customer base built over decades, that's a significant volume of transactions running through manual channels. The question is whether that's intentional, or whether it's just how things have always been.
The customer feedback is consistently warm
Reviews highlight knowledgeable staff, fast turnaround and a genuine willingness to help. That kind of service-led reputation is exactly what a trade portal should support — not replace. The point is to make the ordering side more efficient, not to strip out the personal service.
What we could help with
- Trade customer portal — login, order history, account balance, reordering
- ERP integration — live stock levels across branches, connected to your back-office system
- Account-specific pricing — trade tiers and credit terms reflected online
- Online ordering with branch fulfilment or delivery routing
- B2C ecommerce alongside the trade portal — bathroom showroom products, renewables
- Brick matching and specialist product enquiry flows
Why we're relevant here
We're Identify Digital — a web development agency based in Wakefield. We connect ecommerce platforms to ERP systems for suppliers, distributors and merchants. We've integrated with Sage, Orderwise, Epicor Bistrack and Linnworks for building materials and wholesale businesses.
If any of this resonates, the easiest next step is a quick call — no obligation, just a conversation about whether there's a fit.
Book a call with Liam Or reply directly to the email that brought you here.
Based on 83 stellar reviews
