The Safety Maintenance Company required a solution to improve their digital presence
The Safety Maintenance Company, a leading health and safety training provider across the UK with multiple training centres nationwide, had several digital and operational challenges. They needed a solution to revamp their website, automate their training management and improve their digital marketing to drive growth.
An overview of what we achieved...
What challenges did TSMC have?
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Their current PPC wasn’t delivering as expected and they were worried about ROI.
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The website was old and basic with minimal functionality which was hindering customer engagement and conversions.
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They were using off the shelf systems and manual processes to manage their training centres causing inefficiency.
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Lack of automation and transparency in their digital operations was holding them back from scaling.
Integrated Wordpress website development
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We built a new WooCommerce website with a user friendly interface to increase customer engagement. The site has a multi-step delegate booking process for their training courses so customers can book courses, simply, across multiple locations.
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The new website has advanced functionality such as automated course listings, availability checks and an integrated payment gateway to make the customer journey smoother.
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We focussed on a streamlined and intuitive user experience to guide the visitor through the booking process, reduce friction and increase conversions. The design is also optimised for speed and performance so the site loads quickly and is easy to browse.
Integrated with a purpose built training management system...
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We built custom software to manage the entire training process from delegate registration to certification, invoicing, scheduling and resource management.
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The system automates manual tasks reducing the time and effort to manage training sessions and integrates with existing tools.
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The software is built to scale with the business to support more training centres and more delegates.
Results driven, technical digital marketing.
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The new website is SEO optimised to drive organic traffic and reduce reliance on paid advertising over time.
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We reworked their PPC campaigns to match the new website and focussed on targeted keywords and ad placement to increase visibility and conversions.
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We set up robust tracking and reporting tools to provide insights into campaign performance so we could optimise and improve ROI.
What the client had to say
It was the first time we had been involved in software building and the whole process was quite simple as Identify staff 'held our hand' throughout and they bought into what we wanted to achieve. They treated the build as if it was theirs and helped in making our software better by questioning us and coming up with ideas to improve it.
From the very start we knew we had picked the right company to deal with, very professional, all deadlines were met, great communication throughout the process and we have a system that was implemented and teething issues resolved very quickly. The software is a great asset to our business! I would recommend this company to anyone who would like a good, honest and conscientious approach to their needs.
Based on 81 stellar reviewsA full digital transformation delivered for The Safety Maintenance Company
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Business growth - the new website and custom software allowed The Safety Maintenance Company to scale more efficiently and grow the business.
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Operational efficiency - automation of the training management reduced manual work and allowed staff to focus on growth rather than day to day tasks.
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Digital presence - the new PPC and SEO efforts increased their online visibility and conversion rates and profitability.
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Long term partnership - the success of these projects has led to an ongoing partnership with continuous support and optimisation to keep them competitive.
Identify: Digital Utopia™ - Our 3 Step Methodology
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Based on 81 stellar reviews
