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St Modwen Homes Case Study approached us in early 2020 to help with their digital presence
St Modwen Homes, a UK home builder with a reputation for thoughtful design and first time buyers, found that their current website didn’t have a content management system (CMS) and was expensive and inefficient to maintain. Recognising they needed a modern and scalable solution that could grow with the business they asked us to overhaul the website. Since the launch of the new site we have been working closely with St Modwen Homes to evolve our relationship into a programme of continuous improvement.
What were the biggest challenges for St. Modwen Homes?
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:No CMS meant developers were involved in every content update, slowing down the process and increasing costs.
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Property listings across multiple estate agency platforms were managed manually which was inefficient and prone to errors.
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The website was not competitive and lacked the modern features to engage with potential buyers.
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As a growing business St Modwen Homes needed a website that could be updated and expanded as they grew.
Integrated Wordpress website development
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We delivered a minimum viable product (MVP) within 3 months, built on WordPress. This gave St Modwen Homes control over their content through an easy to use CMS and no longer needed developers for day to day updates. The website was designed with a future proof approach so it could scale and adapt as the business grew.
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The website included interactive site maps and was integrated with Zoopla, OnTheMarket and Rightmove. This automation meant property listings were consistent across all platforms, reduced manual workload and minimised errors.
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The new site was designed with user engagement in mind including streamlined navigation, fast load times and full mobile optimisation. This improved the user experience so potential buyers could easily find and enquire on properties.
What the client had to say
Excellent team to work with and always very responsive and great at working fast when required. Would definitely recommend if you are looking for a forward thinking digital team to transform your website.
Based on 81 stellar reviewsOur partnership with St Modwen Homes has delivered...
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Operational efficiency - the CMS integration meant St Modwen Homes could update content independently, no longer relying on developers and reducing operational costs. Automated property listings reduced manual workload and freed up resource for other priorities.
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Ongoing market competitiveness - through data driven development and feature additions the website has stayed competitive in the market. The user centric design and ongoing optimisation has led to more engagement and higher conversion rates.
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Scalable & adaptable growth -the website is scalable and our iterative development approach means St Modwen Homes are always ready to tackle new challenges and capitalise on growth opportunities.
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Long term CRO success - our CRO efforts have delivered a measurable increase in conversion rates and directly contributes to St Modwen Homes’ bottom line. By continually refining the user experience we help them get the most from every visitor to their site.
Identify: Digital Utopia™ - Our 3 Step Methodology
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Based on 81 stellar reviews
