How to contact us
We’re here to give you easy to understand, honest and sensible advice on websites and apps and all that digital marketing stuff we do, so don’t be shy – get in touch and let us know about your digital goals.
Our Latest Results
Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
Our Latest Results
DSEC asked us to create a business management system to simplify and streamline their entire operation.
Operations Platforms For Trade & Construction Businesses
Replace the spreadsheets and WhatsApp - scheduling, jobs, compliance & billing in one place.
Operations Platforms For Training Providers
Scheduling, booking, billing & certificates - without the admin chaos.
Ecommerce Platform For Suppliers & Distributors
B2B, B2C, or both - connected to your ERP, no more double-keying.
RF Landscape Products wanted to enter the B2C market
RF Landscape Products, a leading importer and distributor of natural stone paving and landscaping products, had a goal to create an eCommerce platform that managed a complex product range and provided a seamless experience for both trade and retail customers.
Project Type
Website Build
Scale
Ongoing
Technology
Wordpress
Problems
What were the challenges RF faced?
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Managing a large product catalogue with many variations.
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They needed a tool to make calculations simple for customers who might not have product knowledge.
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The website needed the ability to handle complex and varied pricing for both products and delivery.
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The website needed to serve both B2B and B2C markets with different user experiences.
Solution
To solve these problems we developed a custom WooCommerce solution that met the specific needs of RF Landscape Products, including:
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We built a robust WooCommerce platform that was scalable and user-friendly to manage their complex product range.
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We integrated a custom built calculator that improved the user experience and reduced manual calculation time so customers could make informed decisions quickly.
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Implementing a flexible pricing and delivery management system to allow trade customers to receive specific, tiered product pricing and ensure the business was competitive when it came to delivery costs.
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Created separate paths within the website for B2B and B2C customers to provide each with a tailored user journey to maximise engagement and conversion.
What the client had to say
I have worked with Identify for a couple of years now and they are great! I really enjoy working with them and they care about your business. I would highly recommend for both their work and also the people you deal with. Couldn't praise them enough!
Amy Andrews
RF Paving
Rated
Based on 83 stellar reviews
Based on 83 stellar reviews
Outcomes
The new website allowed RF Landscape Products to enter the B2C market without compromising their B2B business.
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Improved customer satisfaction - both trade and retail customers had a more intuitive and responsive shopping experience and higher satisfaction and repeat business.
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Increased operational efficiency - the delivery system and product calculator reduced manual processes so the business could run more smoothly and efficiently.
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Market growth - the dual-market approach enabled RF Landscape Products to expand their customer base and tap into new revenue streams in the retail market.
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Long term growth - the scalability of the new platform gave RF Landscape Products the tools to grow their business, adapt to market changes and stay ahead of the competition.
How it works?
Identify: Digital Utopia™ - Our 3 Step Methodology
1
Digital
Discovery
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
2
Roadmap
Implementation
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
3
Ongoing Partner Support
& Optimisation
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Rated
Based on 83 stellar reviews
Based on 83 stellar reviews
