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ResourceiT knew their existing website didn’t align with their brand or support their growth
ResourceiT, a B2B marketing agency specialising in IT, had a website built on an old and basic CMS, the website limited their ability to update content, add new features and communicate their rebranded message. Looking for a partner to design and develop a new website that would grow with their business, ResourceiT approached us for the full service.
What were the key problems to address for ResourceiT?
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The existing website was built on an old CMS that was hard to manage and limited in functionality, making it impossible for the team to update content or add new features.
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The old website didn’t reflect the recent rebranding, there was a gap between ResourceiT’s online presence and their brand values and direction.
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The website structure and technology didn’t support ResourceiT’s fast growing business, they couldn’t expand their online offerings and adapt to changing needs.
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The existing site had no clear and intuitive user flow, visitors couldn’t navigate, engage with content and convert into leads.
Wordpress Website Development
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We built a new website on WordPress, a widely available and user friendly CMS that gave ResourceiT the flexibility and scalability they needed. This allowed their team to manage and update content easily so the website could grow with the business.
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he website design was built to reflect ResourceiT’s new brand identity, their updated messaging and visual guidelines. The design was striking and functional, a great first impression that resonated with their target audience.
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We created a natural user flow that guided prospects through the site from initial engagement to conversion. Clear calls-to-action and strategically placed signposts were added throughout the site to direct users to key content and conversion points to improve the user experience.
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The website was built with scalability in mind so it could accommodate future growth and new features as ResourceiT grow. This forward thinking approach means the website can adapt to the business’s changing needs without major redevelopment.
What the client had to say
I could not rave more positively about the Identify Digital team if I tried. From our very first engagement the team were professional and just ‘got’ our business and what we wanted to achieve with our re-brand and new website. It was clear very early on that we were in good hands!
The team were friendly, helpful, professional and made the process of deploying and designing a new website dare I say it a joy! We couldn't be happier with how the project developed and our new website has turned out.
Based on 81 stellar reviewsThe new website gave ResourceiT a platform to match their business goals and support their growth...
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Reflects their brand identity - the new website reflects ResourceiT’s rebranded identity, a cohesive and professional online presence that resonates with their target audience.
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Content management - the WordPress platform gave ResourceiT’s team the ability to manage and update content easily so the website can keep up with the business’s fast growth and changing needs.
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Better user engagement & conversion - the improved user flow and clear calls-to-action resulted in better user engagement and higher conversion rates, more visitors turned into leads.
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Scalable & future-proof - the website is scalable so ResourceiT can add more online offerings and adapt to new challenges as the business grows.
Identify: Digital Utopia™ - Our 3 Step Methodology
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Based on 81 stellar reviews
