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PSI needed a major upgrade to their digital presence to serve their international customer base
Power Systems International (PSI), a global provider of power protection solutions, realised their existing website was old, had limited functionality and poor user experience which was hindering their ability to communicate their products and expertise. PSI needed a modern, responsive website that could showcase their products, integrate with their internal systems and support their global operations. In addition to the website overhaul PSI also needed PPC (Pay-Per-Click) and technical SEO services to increase their online visibility and drive targeted traffic to the new site.
What were the key problems to address for PSI?
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PSI’s existing website had an old design that didn’t reflect the company’s technical expertise or global presence.
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The website didn’t have the functionality to showcase PSI’s wide range of products and solutions so customers couldn’t find the information they needed.
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The website wasn’t mobile optimised and had a cumbersome navigation structure so the user experience was poor and potential sales were being lost.
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Despite being industry leaders PSI’s online visibility was low with poor search engine rankings and not enough targeted traffic.
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As a company with a global customer base PSI needed a website that could support multiple languages and localised content for their international customers.
A custom WooCommerce & Wordpress website solution
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We built a new custom WordPress website for PSI with a modern, responsive design. The design not only looked good but also was fully mobile optimised so the user experience was consistent across all devices.
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The website was built with advanced product showcase features so PSI could showcase their wide range of power protection solutions. We created a structured product catalogue with product descriptions, technical specifications and downloadable resources so customers could find and understand the products that met their needs.
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The navigation was completely re-structured to be more intuitive so users could easily navigate the website and find information. We also added a search function and product filtering system to make it even easier to use.
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To serve PSI’s global customer base the website was multilingual so content could be translated and localised for different regions. This meant PSI could communicate with customers in their own language and increase engagement and sales.
What the client had to say
I feel that the team do share a sense of ownership for us as a company through the web-site, and I wholeheartedly recommend Identify. I am happy for anyone to contact me if they have other questions and my telephone number shown below.
Based on 81 stellar reviewsResults from the new website, PPC and technical SEO services...
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Better brand image - the modern responsive design improved PSI’s brand image and aligned their digital presence with their position as power protection leaders.
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Increased user engagement - the improved navigation and user experience led to higher engagement rates with users spending more time on the website and more pages per session.
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Global reach - the multilingual support allowed PSI to serve their international customers better and increase global traffic and customer satisfaction across different regions.
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Product communication - the advanced product showcase features enabled PSI to communicate the benefits and technical details of their products better so customers could make more informed purchase decisions.
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Higher online visibility & traffic - the targeted PPC campaigns and technical SEO optimisations resulted in a significant increase in paid and organic traffic. PSI’s search engine rankings improved and more qualified visitors came to the site which translated into more inquiries and sales.
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Optimised ROI - The continuous monitoring and optimisation of the PPC campaigns ensured PSI got a high return on investment with a steady stream of high quality leads from the campaigns.
Identify: Digital Utopia™ - Our 3 Step Methodology
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Based on 81 stellar reviews
