Beanies wanted to digitalise their operations to support their rapid growth and international expansion.
DSEC asked us to create a business management system to simplify and streamline their entire operation.
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Hill Cross Furniture approached us to upgrade their digital presence
Hill Cross Furniture, the UK’s leading supplier of contract furniture and bespoke seating for the hospitality, commercial and healthcare markets, found that their existing platform was old and difficult to use, especially on mobile devices. They needed a modern eCommerce website that could handle complex product offerings, integrate with their CRM and improve the user experience.
What were the key problems to address for Hill Cross Furniture?
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The existing website was built on an old platform that was hard to manage especially when it came to mobile usability and customisation.
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With over 10 years of data on the old platform migrating that data to a new system was a big task.
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The previous website struggled to integrate with their CRM (HubSpot) causing inefficiencies in customer relationship management.
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Hill Cross Furniture needed a website that could showcase their extensive and customisable product range including unique tools for clients to configure products to their specifications.
A custom Wordpress website to provide Hill Cross Furniture a digital platform designed for growth.
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We built a new website using WooCommerce tailored to Hill Cross Furniture’s requirements. The platform was designed to be user friendly with improved search and filtering to help users navigate the extensive product range.
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We integrated the website with HubSpot so the website and CRM system talk to each other. This allowed for better management of customer data and more efficient marketing automation and customer engagement.
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We migrated a significant volume of product data from the old platform, to the new WooCommerce website through complex mapping.
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We introduced a “tabletop builder” so clients could configure their orders directly on the website. This was key to showcasing Hill Cross Furniture’s ability to offer bespoke solutions to their customers.
What the client had to say
What a fantastic company! We have been working with Identify Digital since January when we started the process of developing a new website. From the first meeting, they stood out as knowledgeable, and skilled in the work they do and have been absolutely fantastic to work with throughout the process. They have listened to all of our needs and ensured they were thorough when scoping or requirements, and have delivered a market leading website for us.
To say it has been enjoyable working with the team at Identify is an understatement, and i would 100% recommend without hesitation. A massive thanks to all the team at Identify!
Based on 81 stellar reviewsHill Cross Furniture - The Results
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Better user experience - the modern, mobile friendly design and improved search functionality made it easier for customers to find and configure products resulting in higher user satisfaction and conversion rates.
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Operational efficiency - integration with HubSpot streamlined customer relationship management processes and reduced manual work and overall marketing and sales operations.
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Successful data migration - the data migration was seamless so Hill Cross Furniture didn’t lose any critical information and could continue business as usual.
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Increased sales & customer engagement - the custom product configuration tools allowed Hill Cross Furniture to better service their customers and as a result more engagement and sales.
Identify: Digital Utopia™ - Our 3 Step Methodology
Discovery
It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.
Implementation
Now it’s time for the fun bit. Working with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.
& Optimisation
Digital moves fast. And as your organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.
Want to know more? Let's talk.
Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.
Based on 81 stellar reviews
