Hanson wanted to improve their digital presence to serve their customers better and simplify their operations

Hanson Plywood, a leading distributor of high quality plywood and panel products, found that as their business grew their existing website was struggling to keep up with their needs, particularly in managing a complex product range and providing product information to their varied customer base. Hanson Plywood approached us to build a modern user friendly website that would showcase their expertise and support their growth.

Project Type icon
Project Type Website Build
Scale icon
Scale Ongoing
Technology icon
Technology Wordpress
Problems

What issues did Hanson Plywood want to solve?

  • Hanson Plywood’s existing website was dated and didn’t have the functionality to showcase their extensive product range. 

  • They needed a system to manage and display product information, specs, certifications and technical data across a wide range of plywood and panel products. 

  • The old website had a navigation structure that wasn't inline with their product offering, making it hard for customers to find what they needed. 

  • Hanson Plywood needed a website that could grow with their business, accommodate future expansion and new products without needing major redevelopment. 

laptop image half half laptop image block
Solution

Wordpress Website Development

  • We built a custom WordPress website for Hanson Plywood. The platform was chosen for its flexibility, scalability and ease of use so Hanson Plywood could manage their content and product listings easily. 

  • The website features an advanced product catalogue to manage and display product information. This includes filtering and search functionality so customers can find exactly what they need. 

  • The website was designed with user experience in mind, with a simple navigation structure to make finding information easy. Clear categories and menus guide the user to the relevant products and resources quickly. 

  • The website was designed to be scalable so it can accommodate future growth, such as new product lines or features, without needing major changes to the underlying structure. 

phone back image half half phone image back block
phone front image half half phone image front block
Outcomes

What results did we deliver for Hanson Plywood?

  • Better product visibility and management - the product catalogue allows Hanson Plywood to showcase their extensive product range and provide customers with all the information they need to make a purchase. 

  • Improved customer experience - the simple navigation and user friendly design makes it easy for customers to find and engage with the products and information they need, resulting in higher customer satisfaction and repeat business. 

  • Operational efficiency - the content management system allows Hanson Plywood’s team to update and manage product information easily, reducing the time and effort to keep the website current. 

  • Scalability for future growth - the website is scalable so Hanson Plywood can grow their online presence as their business grows without needing to do a website overhaul every few years. 

laptop image half half laptop image block
How it works?

Identify: Digital Utopia™ - Our 3 Step Methodology

1
Digital
Discovery

It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.

2
Roadmap
Implementation

Now it’s time for the fun bit. Working 
with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.

3
Ongoing Partner Support
& Optimisation

Digital moves fast. And as your 
organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.

Want to know more? Let's talk.

Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.

General Contact Form