Atlantic Handles, a major distributor of architectural hardware, came to us to revamp their digital presence

Their existing website was built on an off the shelf theme which limited their ability to offer a competitive and user friendly online experience. The manual processes for managing products, stock levels and pricing were time consuming and error prone. Atlantic Handles needed an eCommerce solution that could automate these processes, integrate with their existing systems and improve overall operational efficiency.

Project Type icon
Project Type Website Build
Scale icon
Scale Ongoing
Technology icon
Technology Wordpress
Before

What were the key problems to solve for Atlantic?

  • The existing website was limited by the generic theme so Atlantic Handles couldn’t have a unique brand specific design and optimised functionality. 

  • Product, stock levels and pricing were managed manually which meant inefficiencies, errors and delays in updating the website. 

  • Not being able to sync real time stock levels and pricing with the website from their Orderwise ERP meant customers were getting outdated information which affected their shopping experience. 

  • Other suppliers in the market had more advanced eCommerce functionality so Atlantic Handles were at a digital disadvantage. 

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The Solution

A custom WooCommerce solution to give Atlantic the flexibility and functionality they needed.

  • We designed and developed a bespoke WordPress website for Atlantic Handles. The new website has a custom design, look and feel to reflect their brand and differentiate them in the market. 

  • The website is integrated with OrderWise, Atlantic Handles’ existing ERP system, to sync products, stock levels and pricing in real time. This means no more manual updates and customers always have access to up to date information. 

  • The website has advanced eCommerce features such as tiered pricing, customer account approval and account specific pricing. This improves the overall shopping experience for their trade customers. 

  • The automation of product management processes has reduced the time and effort to maintain the website so Atlantic Handles can focus on other parts of the business. 

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Outcomes

What results did we deliver for Atlantic Handles?

  • Operational efficiency - integration with OrderWise and automation of manual processes has reduced administrative workload and improved overall efficiency and accuracy. 

  • Customer experience - the custom design and real time data syncing has given a better user experience and increased customer satisfaction and repeat business. 

  • Competitive market position - the advanced eCommerce functionality and account specific pricing has given Atlantic Handles the competitive edge back in the market and attracted more trade customers and increased sales. 

  • Scalable platform - The custom built website has given Atlantic Handles a scalable platform to grow and add new features in the long term. 

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How it works?

Identify: Digital Utopia™ - Our 3 Step Methodology

1
Digital
Discovery

It all starts with a deep dive into the current performance of your website, and systems. Here we’ll understand your biggest frustrations, uncover bottlenecks and agree together on what “best-in-sector” looks like. Then we’ll roadmap a plan to get there (incorporating tailored website design and development services), to come up with a strategy that you actually understand.

2
Roadmap
Implementation

Now it’s time for the fun bit. Working 
with our in-house design and development teams, we’ll strategically tackle each item on your roadmap. Our proven website, system and digital marketing delivery processes mean we’ll deliver a positive ROI as soon as possible.

3
Ongoing Partner Support
& Optimisation

Digital moves fast. And as your 
organisation continues to grow, so will both your and your customers’ needs. So we don’t just hand over your website and wave goodbye, we partner with you for the long haul, always staying on hand to support you whenever you need it through ongoing web development maintenance and support.

Want to know more? Let's talk.

Whether you’ve got a project in mind or just need to talk through some digital challenges, we’re here to listen and offer honest, practical advice on websites, apps, and systems.

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