Written By : Liam Webster
Posted 19/03/2022The world of SEO is constantly changing, and Google algorithms are becoming increasingly intelligent. That’s why it’s important to continuously adapt your strategy for SEO optimisation.
As a digital marketing agency with a real passion for content, we believe in staying up-to-date with the latest SEO techniques (and we’re all for sharing too). If you want your content to be a success, here are some things to try in 2022.
That’s right, the answer to excellent SEO is to be more human. Should be easy, right?
Over a quarter of the global population already use voice search on mobile, and this number is predicted to grow. With voice search taking off, it’s more important than ever to use natural, human-like language in written content.
Some tips to improve SEO optimisation for voice:
There’s so much value in recycling content, and one of these reasons is to improve your SEO. As I mentioned, SEO techniques and trends are constantly evolving so content can become stale over time. By repurposing an existing piece, you can revive it, gain new traffic, and get it seen by a fresh audience.
Or, if you failed to get traction from it the first time round – but you’re adamant it has potential – repurposing is your second chance to get it right.
A lot of digital marketing services now include content recycling as part of the strategy, and it’s one of the best ways to quickly improve SEO optimisation on your website.
Traditional blue link results aren’t the only way to rank your content. There are other opportunities, including video carousels, image results, ‘People Also Ask’, and of course, featured snippets.
Here are some tips for getting on featured snippets:
Want to become an industry thought leader and meet Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines? Then give your authors a stand-out bio. Google has updated its advice on author pages, highlighting the importance of removing ambiguity.
A good quality author page helps Google evaluate and validate your level of expertise, so don’t forget to link to author pages from your articles to give them weight.
Do you need help with your content strategy in 2022? Great SEO optimisation comes from great content development! If you need digital marketing agency support, get in touch with Identify Digital…
We’re a forward-thinking digital marketing company with years of experience. Call 01924 911333 or fill in our online enquiry form.
There’s a lot of power in repurposing content, but this content marketing technique is often overlooked by marketers. Just like a sourdough bloomer, content gets stale over time.