What Are the Best SEO Techniques in 2022?

What Are the Best SEO Techniques in 2022? post images
Image courtesy of NisonCo PR and SEO

Written By : Liam Webster

Posted 19/03/2022

The world of SEO is constantly changing, and Google algorithms are becoming increasingly intelligent. That’s why it’s important to continuously adapt your strategy for SEO optimisation.

As a digital marketing agency with a real passion for content, we believe in staying up-to-date with the latest SEO techniques (and we’re all for sharing too). If you want your content to be a success, here are some things to try in 2022.

Write like a human

That’s right, the answer to excellent SEO is to be more human. Should be easy, right?

Over a quarter of the global population already use voice search on mobile, and this number is predicted to grow. With voice search taking off, it’s more important than ever to use natural, human-like language in written content.

Some tips to improve SEO optimisation for voice:

  • Use conversational language when writing
  • Adopt long-tail keywords, not just short exact phrases
  • Avoid complicated sentences or big words you wouldn’t use in everyday chat
  • Use question-based content (like the “what”, “when”, “how” or “why”)
  • Focus on providing helpful answers (don’t obsess over optimisation too much)

Try using bold text

There’s so much value in recycling content, and one of these reasons is to improve your SEO. As I mentioned, SEO techniques and trends are constantly evolving so content can become stale over time. By repurposing an existing piece, you can revive it, gain new traffic, and get it seen by a fresh audience.

Or, if you failed to get traction from it the first time round – but you’re adamant it has potential – repurposing is your second chance to get it right.

A lot of digital marketing services now include content recycling as part of the strategy, and it’s one of the best ways to quickly improve SEO optimisation on your website.

Write for featured snippets

Traditional blue link results aren’t the only way to rank your content. There are other opportunities, including video carousels, image results, ‘People Also Ask’, and of course, featured snippets.

Here are some tips for getting on featured snippets:

  • Answer the question precisely (cut the fluff)
  • Use lots of subheadings to segregate the content
  • Don’t over-optimise subheadings (make the subheadings useful instead)
  • Keep the content simple (avoid complicated words or sentences)

Use author pages on your blog

Want to become an industry thought leader and meet Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines? Then give your authors a stand-out bio. Google has updated its advice on author pages, highlighting the importance of removing ambiguity.

A good quality author page helps Google evaluate and validate your level of expertise, so don’t forget to link to author pages from your articles to give them weight.

Do you need help with your content strategy in 2022? Great SEO optimisation comes from great content development! If you need digital marketing agency support, get in touch with Identify Digital…

We’re a forward-thinking digital marketing company with years of experience. Call 01924 911333 or fill in our online enquiry form.

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