What is E-A-T SEO and YMYL?
Domain authority used to be all about links. But today, Google also evaluates your site using its E-A-T score – Expertise, Authoritativeness, and Trustworthiness. By improving your E-A-T score, you can improve your page quality.
‘Your Money Your Life’ refers to websites that sell products/services or provide information that can impact a user’s happiness, health, financial stability or personal safety. These pages are reviewed very carefully by Google because the stakes are high – if you create YMYL content with bad advice or inaccurate information, it could negatively impact people’s lives and livelihood.
This is where E-A-T plays a vital role. If your page has expertise, authoritativeness and trustworthiness, it will be considered to be a quality source. Simply put, make sure your content will help, and not hurt, the people who consume it – especially if it’s YMYL.