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SEO Competitor Analysis Tools That Will Improve Your Traffic

SEO Competitor Analysis Tools That Will Improve Your Traffic post images
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Written By : Liam Webster

Posted 25/06/2021

An SEO competitor analysis tool is an online tool that spares you the drudgery of manually searching for and visiting each of your competitors’ websites.

All you have to do is input the URL of the site in question and within moments, you will have a detailed report to guide your strategy. You can use the information to investigate your link-building tactics, social presence, and content, and improve your website’s traffic and ranking.


Free SEO competitor analysis tools

Most companies offering SEO competitor analysis tools do it for a price, but here are a few valuable SEO tools that you can use free of charge, although they may not be as detailed as their paid counterparts.


Since Google doesn’t provide any information about visitors and users, it is helpful to use a third-party traffic tracking tool like SimilarWeb to get traffic information from competitors.

SimilarWeb provides insight into important metrics for marketing professionals like traffic, conversion rates, mobile indicators, or their website’s full visitor breakdown by country, region, and device type. It also provides you with information related to your competitor’s top ranking keywords, top content, and most visited pages.


SEOquake is a free extension for select search engines that automatically analyzes any webpage once turned on. You can use it to get a complete SEO audit of a competitor’s website. The tool can diagnose, monitor backlinks, and check the SERP ranking of any domain on the web, making it the ultimate SEO analysis toolbox for beginners and advanced webmasters alike.

Freemium SEO competitor analysis tools

Freemium SEO analysis tools are a great way to spy on your competitors’ strategies when you are running on a tight budget. The only catch is that you will only get the tip of the iceberg rather than in-depth reports. For instance, if your competitor is ranking for 200 keywords, freemium tools will show you only 5 keywords until you buy a paid version. That said, they are worth a try.


Frase is a super easy and extremely powerful tool for creating content briefs. It scrapes the top 20 search results for a keyword and allows you to see what’s working for these websites. Without Frase, you would have to manually visit each website, which is tedious and time-consuming. But when you use Frase to create content outlines, you can pull content ideas and topics from the top ranking websites and combine the best of all worlds into your piece – which is sure to help you rank higher.


Want to see what your competitors’ top-ranking pages are? How about the number of backlinks they have?

Ubersuggest will help you see all this information on a single dashboard. It is a neat little tool that helps you accelerate the spying process. You can get content ideas, conduct detailed SEO audits, and get information about the monthly traffic and domain scores of any website.

You can also get the sources of backlinks on your competitors’ websites, which will tell you which sites you should approach for building backlinks for your site. Lastly, Ubersuggest allows you to take a keyword and uncover hundreds of more keywords related to the base keyword.


iSpionage is a that helps business websites and professionals gain a competitive edge over their rivals without manually rifling through their websites to maximize traffic. The tool acquires SERP data of any website, enabling companies to apply their established methods more efficiently, steal competitors’ secrets, and launch new marketing campaigns.

Paid SEO competitor analysis tools

Not all SEO competitor analysis tools are created equal. And hands down, paid tools are the best. They undoubtedly offer more value in exchange for the price you pay and that’s why they dominate the SEO market. Nearly all Fortune 500 companies use paid software for competitor analysis and improving site traffic. And it shows!


Sometimes, you won’t get the same results as your competitors even after using the same keywords as them. So, what if you could get your hands on their PPC AdWords reports for improving your campaign’s performance?

SpyFu shows you all the organic and paid keywords that your competitors are focusing on to improve your SEO strategy. With this information, you can also undercut your competitor’s price and get hold of their traffic using their data more efficiently.


If you want to truly understand what your competitors are doing right and wrong, then this tool is for you. When you invest in SEMrush, you don’t need any other SEO competitor analysis tool.

SEMrush has a comprehensive database of domains and blogs that are listed on the platform. The lists have been built by sourcing domains from all possible sources such as PPC, paid directories, organic search results, and social media platforms like Facebook, Twitter, Linkedin.

Whether it is site audit or backlink analysis, SEMrush can do it all in real-time. It also has PPC keyword data for Google Adwords, Bing Ads, Yahoo, and Facebook, so you can optimize any platform you want.


Moz Pro helps you make better decisions with the best data and an easy-to-use interface. By leveraging Moz’s proprietary data and index, the tool delivers insights that help you get more traffic from search.

The tool is anything but basic as it equips you with all the competitor data you need to improve your website, identify new clients for your business, conquer complex challenges, and eliminate SEO errors from your online presence. In fact, it has such extensive reports that beginners may actually find working with the tool extremely intimidating.


Ahrefs is quite possibly the most expensive SEO competitor analysis tool out there, considering it starts from $99 for a single user and offers limited crawls per month. But that’s because it is specially designed for marketing experts. It offers a suite of advanced SEO features, including backlink audit, competitor link monitoring, keyword research, brand management, and complete site audit. With Ahrefs, you can validate keywords, track your organic visibility by leveraging organic keyword data and find linking opportunities for your site.

Conclusion – As you can see, SEO tools can be really expensive given that you have to do most of the work yourself even after paying for them. But if you want to truly automate your SEO campaigns, consider partnering with a digital marketing agency that already has access to these tools and offers additional expertise to improve your traffic. No trial and error!

About Us

Identify Digital is a team of SEO professionals based in Wakefield, England. Using AI SEO tools, we strive to deliver the most actionable search result strategies that are sure to increase your organic and paid traffic.

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