Paid SEO competitor analysis tools
Not all SEO competitor analysis tools are created equal. And hands down, paid tools are the best. They undoubtedly offer more value in exchange for the price you pay and that’s why they dominate the SEO market. Nearly all Fortune 500 companies use paid software for competitor analysis and improving site traffic. And it shows!
Sometimes, you won’t get the same results as your competitors even after using the same keywords as them. So, what if you could get your hands on their PPC AdWords reports for improving your campaign’s performance?
SpyFu shows you all the organic and paid keywords that your competitors are focusing on to improve your SEO strategy. With this information, you can also undercut your competitor’s price and get hold of their traffic using their data more efficiently.
If you want to truly understand what your competitors are doing right and wrong, then this tool is for you. When you invest in SEMrush, you don’t need any other SEO competitor analysis tool.
SEMrush has a comprehensive database of domains and blogs that are listed on the platform. The lists have been built by sourcing domains from all possible sources such as PPC, paid directories, organic search results, and social media platforms like Facebook, Twitter, Linkedin.
Whether it is site audit or backlink analysis, SEMrush can do it all in real-time. It also has PPC keyword data for Google Adwords, Bing Ads, Yahoo, and Facebook, so you can optimize any platform you want.
Moz Pro helps you make better decisions with the best data and an easy-to-use interface. By leveraging Moz’s proprietary data and index, the tool delivers insights that help you get more traffic from search.
The tool is anything but basic as it equips you with all the competitor data you need to improve your website, identify new clients for your business, conquer complex challenges, and eliminate SEO errors from your online presence. In fact, it has such extensive reports that beginners may actually find working with the tool extremely intimidating.
Ahrefs is quite possibly the most expensive SEO competitor analysis tool out there, considering it starts from $99 for a single user and offers limited crawls per month. But that’s because it is specially designed for marketing experts. It offers a suite of advanced SEO features, including backlink audit, competitor link monitoring, keyword research, brand management, and complete site audit. With Ahrefs, you can validate keywords, track your organic visibility by leveraging organic keyword data and find linking opportunities for your site.
Conclusion – As you can see, SEO tools can be really expensive given that you have to do most of the work yourself even after paying for them. But if you want to truly automate your SEO campaigns, consider partnering with a digital marketing agency that already has access to these tools and offers additional expertise to improve your traffic. No trial and error!