But that doesn’t mean your old content should go to waste. Unlike bread, you can actually bring out-of-date blogs and articles back to life. Content recycling boosts SEO and also allows you to turn long-form pieces into several smaller pieces for social media or email marketing.
If you want to reinforce your message, cover the buyer’s journey, and make your efforts go further, repurposing content is the ace up your sleeve. But make sure you do it well. Here’s how to update or diversify existing content effectively…