Branding activities let you develop a solid position among the target audience, helping you improve your sales. When done properly, good branding campaigns can give your business a whole new meaning.
The experts at Identify Digital agree that the key pillars of successful branding are awareness, trust, engagement, customer relationships, innovation and employee satisfaction. But these are the results of certain actions that brands need to perform over a certain period.
So, let’s take a look at the actions that you can take today to achieve these results.
A unique brand voice
To be real, you need something that makes you special while you are standing out in the noise and clutter of the web. Your brand voice can help you achieve that.
One way to describe brand voice is that it is the combination of your social media’s consistency, how you communicate on your website, and even how you speak at conferences and events.
If your brand is not unique, you can’t establish trust among your audience.
Remember that creating a unique brand voice means identifying who you really are. Do you know what your unique trait is or why people should care about you? If you answered no, then it’s time to start doing some thinking!
Distinguished value and values
A successful brand commands trust. It deals ethically, stands behind its products or services, and is emotionally compelling.
Branding isn’t just about creating a logo, a tagline, or a colour scheme for your company. It is much more difficult than that. It actually starts with you as a person and how you apply the values you believe in every day to your business.
When you have your values in place, it helps you narrow down your value proposition – a blend of your vision, mission, and principles – to a single line.
For instance, Nike’s short tagline of “Just do it” is an example of a distinguished value proposition. The implication behind the statement is that the product will help you succeed no matter what challenges you have set for yourself. And that’s what you need to do for your brand.