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Best Digital Marketing Tools to Use in Your Campaigns

Best Digital Marketing Tools to Use in Your Campaigns post images
Image courtesy of Kaboompics

Written By : Jordan Beaumont

Posted 03/09/2021

Choosing the right digital marketing tools for your campaigns can make all the difference in the success and ROI of your campaigns. But when it comes to digital marketing, one size does not fit all.

What works for a small business might not work for a large one. That’s why it is so important to pick and choose your marketing tools. Check out our list of the top-performing digital marketing tools that can help you efficiently manage your online campaigns.

SEO tools for your marketing campaigns


Ahrefs is a comprehensive suite of tools covering all aspects of organic and paid search. Its most popular feature is the Keywords Explorer, which provides hundreds of metrics for up to 1 million keywords. And you can conveniently use it on any device.

This SEO tool crawls the web 24/7 and stores every single link its spider finds. This means you have millions upon millions of data points to analyze your website, your competitors, and find out who links to your competitor’s websites.

Ahrefs is one of those marketing tools that you didn’t know you needed. But once you have tried it, you will wonder how you did without it.


SEMrush has been around for a while and it continues to show its value. This all-in-one software suite for digital marketing is one of the best SEO tools you can use for your campaign as it provides you with a complete view of all your marketing activities.

The tool allows you to perform keyword research, competitor research, SEO audits, as well as get social media insights to guide your SEO campaigns forward and improve their efficiency.

Moz Pro

Moz Pro is a keyword research and link analysis tool created by search engine marketing pros. It features several tools for your SEO campaigns, including link building, keyword research, site crawler, and access to improving Google search engine ranking.

Needless to say, it is a subscription-based platform. All you have to do is install its Chrome extension and you can start analyzing and optimizing your website using advanced SEO analytics in no time.


KeySearch is a low cost and simple-to-use SEO tool that gives you organic search rankings data and keyword tracking. The unique thing about KeySearch is that it helps you find low competition keywords for your business, and not just prioritize the high competition ones.

By getting hold of these low competition keywords, you can increase the number of visitors to your website. So, this tool is ideal for small businesses struggling to compete with the big players in their industries without wasting your marketing spends on expensive, high-volume keywords.

Social media tools for your marketing campaigns


Buffer is an amazing social media scheduling and marketing automation tool that can help you cut down the time you spend on updating your social media profiles.

With Buffer, you can manage your social media accounts across multiple platforms – Facebook, Twitter, Instagram and more. You can also analyse your post’s performance and garner more traffic for your social media channels.


SocialPilot is an all-inclusive social media management tool that lets you easily manage all of your social profiles at once. It helps you easily schedule, publish and engage with your content on major social networks.

You can optimize all aspects of your social media campaign, and get more likes, retweets and other forms of engagement. SocialPilot also allows you to publish directly to LinkedIn, Twitter profiles along with the option to upload RSS feeds.


Audiense is a social media analytics and listening platform designed primarily for Twitter. It helps you improve your content strategy by paying attention to your audience’s needs.

This tool also offers detailed reach and engagement metrics about any topic or hashtag both in real-time and overtime. You can easily monitor your brand, analyze customer sentiment, and find influencers in your industry.


Hootsuite helps you track the performance of all your social media content. You can see how your content performs as well as hyper-target specific audiences based on keywords and interests. Hootsuite also lets you measure ROI, conversions, and go deeper into public conversations related to your brand or specific subject matter.

It also has a set of features for scheduling posts, tracking metrics, generating reports, and creating custom communication dashboards. All this and more is what makes Hootsuite useful for small businesses trying to stay on top of their company’s social media presence.

Email marketing tools for your campaigns


Moosend is a web-based email platform and a comprehensive marketing automation tool that you can use to create, send, and track emails easily.

It lets you create powerful drip marketing campaigns to send out pre-scheduled emails every day or on specific dates so that your customers don’t miss out on updates from you.

Being a small business, Moosend aims to help other small businesses and solo entrepreneurs run their marketing campaigns – not only efficiently but also cost-effectively.


SendGrid is one of the easiest email delivery web platforms that combines flexibility, credibility and control to fit your size, growth and business needs. This cloud-based email automation tool lets you send out bulk emails to a large database as well as track them in just a few clicks.


MailChimp is a big player in the email marketing automation world and it promises to help you send newsletters, manage e-commerce, podcasting, and even social media from a single dashboard.

If you have never run an email campaign before, MailChimp offers you a plethora of tools to get you started, including .csv file imports and seamless A/B email testing.

MailChimp offers you a lifetime free account for up to 2,000 subscribers – plenty for most individuals and businesses. And the best part is that you can easily integrate MailChimp with multiple social networks to reach out to your customers from anywhere.


With so many outstanding options in the market, figuring out the very best tools to use in your marketing campaigns can be challenging. We know this because we have been there; our insights come from years of experience working in digital marketing for countless brands.

Whether you are an agency or a business looking to run some of your own campaigns, it pays to work with an experienced partner like Identify Digital, who can advise and support you. Our aim is to help businesses make the most out of their marketing spends. So, if your goals align with ours, let’s talk!

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