What works for a small business might not work for a large one. That’s why it is so important to pick and choose your marketing tools. Check out our list of the top-performing digital marketing tools that can help you efficiently manage your online campaigns.
SEO tools for your marketing campaigns
Ahrefs is a comprehensive suite of tools covering all aspects of organic and paid search. Its most popular feature is the Keywords Explorer, which provides hundreds of metrics for up to 1 million keywords. And you can conveniently use it on any device.
This SEO tool crawls the web 24/7 and stores every single link its spider finds. This means you have millions upon millions of data points to analyze your website, your competitors, and find out who links to your competitor’s websites.
Ahrefs is one of those marketing tools that you didn’t know you needed. But once you have tried it, you will wonder how you did without it.
SEMrush has been around for a while and it continues to show its value. This all-in-one software suite for digital marketing is one of the best SEO tools you can use for your campaign as it provides you with a complete view of all your marketing activities.
The tool allows you to perform keyword research, competitor research, SEO audits, as well as get social media insights to guide your SEO campaigns forward and improve their efficiency.
Moz Pro is a keyword research and link analysis tool created by search engine marketing pros. It features several tools for your SEO campaigns, including link building, keyword research, site crawler, and access to improving Google search engine ranking.
Needless to say, it is a subscription-based platform. All you have to do is install its Chrome extension and you can start analyzing and optimizing your website using advanced SEO analytics in no time.
KeySearch is a low cost and simple-to-use SEO tool that gives you organic search rankings data and keyword tracking. The unique thing about KeySearch is that it helps you find low competition keywords for your business, and not just prioritize the high competition ones.
By getting hold of these low competition keywords, you can increase the number of visitors to your website. So, this tool is ideal for small businesses struggling to compete with the big players in their industries without wasting your marketing spends on expensive, high-volume keywords.