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A Quick Guide To Customer Loyalty & Appreciation

Written By : Emma Samardzija

Posted 27/03/2020

Customer loyalty and appreciation is the Netflix of running a business. If you think you can survive without it, you are living a lie.

With so much choice around for consumers nowadays, it’s more difficult than ever to retain customer loyalty. Let’s take a whistle-stop tour of three of our top ways to create a good relationship between you and your customers.

Service

It’s a no-brainer, but let’s talk about it anyway. Make sure your product or service is worth paying for and coming back for. Let’s say that you manufacture cars. If you’re selling a Nissan Cube that you pretended was a Ferrari, you’re not going to have any customers at all. Maybe that’s being a bit harsh on the Cube. We’ll leave that judgement up to you.

If your product or service is good, you’ve completed the first building block of loyalty and appreciation. Customers are more likely to tell their friends about you, which encourages new and repeat business. But with so much competition around, how do you stand out from the crowd?

Be Personal

In the age of small businesses, side hustles, and social media, everyone’s got a story to tell. The days of faceless communication and ‘traditional professionalism’ are slowly fading away. It’s more important than ever to inject personality into your business, because it makes you memorable and more engaging. Do you want to interact and support the business that sounds like a robot? Or do you prefer the one that talks about Nissan Cubes?

We’re not saying that you have to say something shocking, constantly make niche references, or get into trouble to be personal and memorable. For example, take Yorkshire Tea. And not just because it’s the best tea. Don’t fight us on this one, because you will lose. Their Twitter feed has a strong, clear voice with lots of personality, and also fits perfectly with their brand. They’re homely, friendly and funny – it feels like you’ve popped over to someone’s house for a cuppa.

If customers feel like they’re engaging with real people, they’re more likely to value the customer experience and the brand values. They’re also more likely to appreciate the person behind the business, which makes for a lovely reciprocal relationship that both brand and customer will benefit from.

Reward Your Customers

Don’t forget to say thank you! Reward people’s loyalty. A personal thank-you email or social post goes a long way. If your business can support it, why not give out a money-saving incentive? There’s no need to go full Oprah, but you could offer discounts, prizes or free gifts. Just show your customers or clients that you’re grateful for them and appreciate the support that they give you.

By showing your appreciation through rewards and thank-you’s, you’re likely to retain a loyal customer base, and generate new leads through recommendations and reviews from your customers.

What Do We Appreciate About Our Customers?

Here at Identify, we see you as equals, so you’re our Partners. The main thing we love about you is the relationship we have with you. Ready for the sick bucket yet? We’re being serious though. You know that you can pick up the phone, or send an email, and speak to someone who knows you and your business, even if it’s just for a chat. And we know that we can do the same with you. We also massively appreciate your loyalty – thank you for supporting us!

Not currently working with us but are ready to do some appreciating together? Get in touch today to find out how we can help you set up or improve your existing site to help grow your business.

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