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Ecommerce website principles are fundamental to create a great website. The design of your website is crucial to the success of sales for your business, and can be pivotal in achieving your goals. Any ecommerce website needs to be functional, easy-to use for the customer & look stylish. Follow the below best practices for guidance in your website design journey.

Branding is an effective way for businesses to improve reputation and expand their reach. It gives your customers a reason to remember your business. It is all about presenting a unified image of your company to your customers to assure them that they are dealing with a company or product that is credible, ethical, and memorable.

Creating an effective content calendar is a great way to plan your content strategy. It allows you to stay consistent with your content marketing efforts and ensures search engines detect regular activity on your website and social media accounts. Since it is so important for your business’ growth, here is how you can build an effective content calendar for your brand.

Every company has unique business goals. And optimisation is a huge part of meeting them. But as with most small businesses, while you might be aware of the importance of quantitative data in marketing campaigns, you may not necessarily know what exactly these metrics are. Here are 7 measurable marketing metrics that you should be tracking.